Disruptive technologies

Disruptive Technology
Name
Institution

Disruptive Technology
Abstract
Innovations in a firm can be disruptive in a way that it causes a conflict between the manager and the potential customers. Customers sometimes can be leading in deciding the fate of a firm in that all the success of the firm lies with them. When technology in the form of innovations takes a course, the company falls into a dilemma. The dilemma is apparently on whether to pursue the method that customers may oppose or capture the demands of users of the products. As much as innovation bring improvements to the current products the company is processing it should not interfere with customers who contribute enormously to profits that the company prefers. Managers must be wise to take a decision that will not interfere with the competitive nature of the firm and should also diversify the market to create space for development. Conflicting technology can disrupt the objective of a firm to maximize profits by providing efficient services to customers.
Keywords: innovation, technology, disruptive technology, decisions, management, profits, product development
Disruptive Technology
An innovative firm always utilizes technological inventions to improve the quality of services to their customers. The firm uses technology to address the demands of the potential customers who dictate the profitability of the firm. New technology introduction in a firm creates most companies in a dilemma whether to meet the order of the company or to follow suit of customers.

In such situation, disarray arises, and managers confuse on what decisions to take, so that customer demand and company desires do not clash. Information sharing network influences prosperity of a firm and existence in a competitive edge as in the following discussion.
For an innovative firm to exist in a society where it is competing with other firms, it is essential to get information on current existing networks. Information sharing between firms is critical in ensuring that the firm develops new products that can compete effectively in the market. Information sharing is a process that should be in control of managers who leads in the decision-making process of a company (Christensen, 2013). When a company develops on a product, then it can grow, and at the same time, more networks can be created with outside firms to learn of new methods of production.
In contrary, the wishes of a company will always differ with the customer needs in most of the cases. A customer is a controller of what decisions a company has to make about innovations and development of products. The manager cannot make decisions without considering what customers prefer otherwise the firm will decline, and profits will also reduce (White & Bruton, 2010). Customers prefer a current product and would not wish to get any development or change on the product. The innovation then will be challenging to the management, and, therefore, it is imperative to either continue with the current methods of production or transform. When a firm produces a similar product for a long time, then it misses out on innovations. In a situation where the firm would shift to use the new product developments then customer attention will be diverted and profits will not be realized.
In conclusion, to win the market and effectively compete, a firm should consider the customers and ensure that their demands are not put at risk. Customers determine the success of a company and any disruptive innovation to them will reduce the performance of the firm. Therefore, inclusivity of the manager and the customers should play a role in product development.

References
Christensen, C. (2013). The innovator’s dilemma: when new technologies cause great firms to fail. Harvard Business Review Press.
White, M. A., & Bruton, G. D. (2010). The management of technology and innovation: A strategic approach. Cengage Learning.