Essay On How To Write A Case Study

Essay on how to write a case study

How can I write an article on case study in a blog? If your blog has ever touched scientific or educational thematic, it is very likely that you have encountered this question. Well, the writing of these types of text does have its peculiarities, but nothing you cannot learn quickly. To help you, we share some recommendations to write a great article on case study.

First, the case study is a research tool usually applied to the psychological, social and medical area. It is used as a qualitative evaluation method, being able to contain quantitative data to be relevant.

This tool does not focus on a large number of events, but focuses on a specific case. This in order to know and understand the causes, the outcome, what aspects should be taken into account in the future, among other relevant aspects.

When writing the case study, keep in mind that this consists of multiple sources such as textual documentation, archives, interviews, observations and quantitative data. These are just some of those that you will have to present in the investigation and in the appropriate order.

A case study consists of 5 steps:

Case study design

This is the design of the action methodology that the study will follow. This section is where orientation, approach, data collection and analysis processes are specified.

Information collection

Its objective is the collection of information that helps to put the case into perspective.

Also, in this section, you must answer the questions raised from the beginning.

Analysis of the information

It has the main purpose of purifying, decoding, classifying and recombing all the information obtained. After this, he faces the questions raised in order to obtain the conclusions of the study.

Item writing

It is in this section that there is total closure to the case study. The writing must be carried out following a structure that correctly exposes each of the previous points, that is simple and easy to read.

Dissemination

It can be carried out in editorial publications, specialized blogs, communities, social networks chords and events such as courses, conferences and seminars. The purpose of this step is to transmit information to all interested.

What sections include in the case study article?

Due to the versatility of the case study, there is no format for the presentation of its results. However, we recommend you include the following sections:

Introduction

The introduction of the study includes the presentation of the case, its purpose and justification. In addition, it includes other key points to contextualize the case, such as the questions and background that guides it.

Reflection questions

In this part, the questions that serve as an axis of reflection are presented more detail. Here you can present and describe the methods used for the collection and analysis of information. You can also include a brief description on the topic that helps the reader to contextualize, understand the conclusions and recommendations of the case.

The narration of the case

We recommend using the narrative method to explain the context of the situations of the case, as well as the specific circumstances in which they occurred. The purpose of this narrative is to recall in a consistent way the events that contributed to the case, as well as answer the reflection questions. Base the narration on the milestones, key moments of the process, the actors that were part, the results and conclusions.

Lessons and recommendations

Finally, it is in this part that the questions presented are answered. The lessons offer an understanding of the case, and the recommendations practical and replicable orientations. The results of this process can be positive or negative, but the important thing is that the lessons learned suggest recommendations, and allow to identify trends and cause effect relationships.

Keep in mind that each lesson and recommendation must be written in a specific and simple way. This is for the reader to provide enough information to understand the reasons that support them, and at the same time it is easy to understand.

Annexes

To facilitate reading and understanding it is better to add annexes of the information collected that illustrate the case. In the particular situation of the case study in a blog, you have a wide variety of formats in which to support you. You can use infographics with quantitative data, referential images dispersed by the article, and/or a video with which you make a rapid summary of the case and can viralize.

Write an article on case study for a blog

Writing the case study means grouping the information and results obtained throughout the investigation and writing it in a coherent way. This indicates that researchers must expose each point with a correct and understandable order of ideas.

There are inherent steps in all writing that must be found in the structuring of a good report. But now we must take into account that the dissemination of this case study will be done in a blog, so we share some recommendations:

Keep in mind the SEO aspects when you choose the title of the article, as well as how attractive it is. You must be aware that, to position yourself well in search engines, a title is important with adequate SEO factors. Not only that, but it must be attractive and not very long, that does not exceed 60 characters.

Adapt the article, and the language of the same, to the target reader (or Buyer Person) of the blog. Here it is important to meet your readers, because you will know how to create a connection between the investigation and they.

Make sure the personality and theme of the blog is adequate for the case study. You cannot change your brand person (brand personality) just to present it;If necessary, adapt it.

Use a clear and simple language, so that your study is not categorized as content only consumed by connoisseurs of the subject. It is always better that the study can be understood by people outside the branch on which it is based.

According to some investigations, the traffic of the web pages decays when the writing is done with very extensive paragraphs, as they can be bored and slow. Therefore, we recommend writing short paragraphs and going to the point, no more than 5 lines.

Avoid excessive use of acronyms and always remember to explain them, even once. Never suppose the reader knows what they mean, it is your responsibility to present the information clearly and easily.

Remember to put the keywords, or very concise explanations, in bold or italics to accentuate their relevance. As they say, a good article can be understood only with the Headers and the text in bold.

Make use of H1 and H2 (Headers and Subheaders) to better order the information, as well as to hold and subtitulate the different steps of the study case. At the same time, make use of the vignettes, the list format and numbers. Google bots favor articles written in this orderly and categorized way.

Includes quotations and references to external links when it is relevant, but remember to do it with pages with a strong authority in the field. This since, again, Google favors the links that lead to quality content.

Make the report with a clear format in mind and apply for him. We recommend that you use the inverted pyramid technique since it is ideal to capture attention.

Make sure the text is enjoyable and entertaining to capture the reader’s attention. Whether you start an appointment, history, parable, etc.;or decide to start with a catchy introduction, create expectation and clus it.

Last but never least, recognizes and appreciates the participation and effort of those who made the case study possible. Try not to leave anyone in oblivion, whether they are indirect participants.

These are our recommendations to write a case study. Writing blog content has its peculiarities and even more if you do it based on educational, scientific or research work, but do not discourage you. With this guide we are sure that your article on case study will have a strong support point.