Ethical Perspectives Paper pt 2.

Ethical Perspectives Paper pt 2
Student’s Name
Institution

The marketing mix plan for the promotion of condom use among teenagers and young adults aged 15 to 25 will involve visiting different institutions where the focus population can be easily located. The group will be taught about the importance of condom use, offered free samples and informed on the price range in the market. Through the promotion, the organization intends to increase condom usage and minimize the spread of STI such as HIV. The marketing mix strategies will, however, reflect the ethical perspective of promoting premature and premarital sex activities in young adults and teenagers, which is perceived as an immoral practice.
Implementing the marketing mix strategies will result in the following ethical issues: the society perceives sex as a private issue that should not be discussed in public, in this regard, discussing the functionality of the condoms and illustrating its use to the teenagers and young adults will be termed ethically immoral (La Ferle, 2015). Adults will discourage the teenagers from listening to the message presented in the campaign.
Learning institutions are perceived as centers of professional and career development, however, promoting the use of condoms in the schools will be misinterpreted. The specific institutions where the promotion will take place will be affected in the sense that some parents may not want their children to be exposed to sexual information (Lee & Kotler, 2011).

Parents will in this regard transfer their children to schools that do not advocate for sexual activities without considering the positive impact of the information on STI prevention.
The free gifts on every box of condoms purchased will encourage many teenagers and target audience to engage in more sexual activities. The condoms are, however, 97% effective and the HPV infection is also not 100% preventable; this reflects that the promotion will be advocating for more STI infection among the youths (Ybarra et al., 2016). The society expects a campaign that informs the youths to refrain from sex before marriage.
Brenkert (2002) argues that learning institutions contain students from different religious backgrounds; in this regard, promoting the use of condoms will ethically provoke some groups of students and young adults. It will be perceived as a marketing strategy that is intended to offend specific individuals in the institutions or society. In the case where the social media strategy is utilized, the promotion will be regarded as provoking to some people; this interpretation or perception will result in negative feedback that may affect objective attainment.
The use of social media to promote the use of condoms will result in a target group ethical issue in the sense that the message may be spread to the wrong group. This is because social sites are used by people of different age groups including children. The promotional message will in this regard be perceived as a strategy of encouraging young children that are in social media platforms to engage in sex, which is ethically immoral (Lieberman et al., 2014). The society in this regard will react negatively to the message and advise their children against the promotional objective; this will hinder the attainment of the marketing objective.
In conclusion, the social marketing mix plan for the promotion of condom usage for reduced STI will reflect an ethical perspective of encouraging premature and premarital sex activities in the society. The implementation of the marketing plan will also evoke ethical issues since the message is against the ethical provisions of certain religions. Additionally, it will be presented in learning institutions and sports centers where sex should be discouraged.

References
Brenkert, G.G. (2002). Ethical Challenges of Social Marketing. Journal of Public Policy & Marketing, 21(1), 14–25. Retrieved from http://journals.ama.org/doi/pdf/10.1509/jppm.21.1.14.17601La Ferle, C. (2015). The Intersection of Culture and Advertising Ethics in a Global Marketplace. Persuasion Ethics Today, 162.
Lee, N.R., & Kotler, P. (2011). Appendix B, Social marketing resources. In Social marketing: Influencing behaviors for good (4th ed.), (pp.472-482). Thousand Oaks, CA: Sage.
Lieberman, L. D., Fagen, M. C., & Neiger, B. L. (2014). Evaluating Programs That Address Ideological Issues Ethical and Practical Considerations for Practitioners and Evaluators. Health promotion practice, 15(2), 161-167.
Ybarra, M. L., Prescott, T. L., Phillips, G. L., Parsons, J. T., Bull, S. S., & Mustanski, B. (2016). Ethical Considerations in Recruiting Online and Implementing a Text Messaging–Based HIV Prevention Program With Gay, Bisexual, and Queer Adolescent Males. Journal of Adolescent Health.