Feasibility Analysis

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Feasibility Analysis
The Tiny Powerhouse is the suggested name of my business that is aimed at providing effective solution towards power supply breakdown. Following various problems encountered by firms which entirely rely on only one source of power, the creation of smart generator by the powerhouse company can be used to solve the problem. In this regard, the smart generator will be of manageable size yet more efficient in providing all probable power solutions. It is capable of detecting power outage by automatically switching on and off accordingly.
Looking at the level of market attractiveness, the business has the moderate potential of doing well due to few competitors as well as fragmented industry size. The environmental trends are averagely operating in favor of the industry and the business has neutral long-term outlook (Chou, et al., 15). Looking unto the importance of the business product to customers, it is evident that most of the organizations, as well as individuals, would like to have the product in their activities.
Within the broader industry, the business is aimed at availing the product to small and medium-sized industries that make use of power in manufacturing and relying on products from one destination to another. After assessing the market, I have come to the realization that there are few firms that major in providing such product. This simply means the market has few competitors. Also, the existing rivals have a slow growth rate in my target industry.

This implies that they have the average ability to create a barrier to entry into the market.
With regard to market timeliness, I have established that customers are in average buying mode since they are in early stages of approving the effectiveness of the power generators in their operations. However, the market is slowly gaining momentum following continuous power outage from most of the common reliable sources. For this reason, large firms are likely to develop the interest of providing the same product in the industry.
In conclusion, the company aims at providing a long-term solution to the existing power outages in the industry. The level of market attractiveness is also moderate considering that environmental trends as low entry barriers are acting in favor of the business. Customers are also seen in the mood of finding an alternative source of power.
Work Cited
Chou, S. K., et al. “Development of micro power generators–a review.” Applied Energy 88.1 (2011): 1-16. Retrieved from: https://www.census.gov/cgi-bin/sssd/naics/naicsrch?code=33531&search=2017%20NAICS%20Search