How Are We Doing

Health Care Marketing Navigate 2 Scenarios: How Are We Doing?
Name
Institution Affiliation
Strengths and Weaknesses
The survey conducted on various key areas of Bright Road Health Care System reveals various strengths and weaknesses. The top three strengths of the organization include:
Effective Social media and networking sites
Skilled manpower and financial strength
Equipment and infrastructure
The top three weaknesses include:
Poor Customer retention and management
Inability to stay relevant to the market needs
Patient Engagement and Treatment process (longer Outpatient Pharmacy wait time)
Recommendations
To turn the weaknesses into strength, I would recommend various initiatives to be implemented by the organization.
Regarding patient engagement and treatment process I would recommend upgrading of the health care system to improve how the organization renders services and to improve accessibility to health-care patient records. The benefit of this process is to engage the customer in the wellness treatment and retain loyalty to the organization. The organization may use this information to make necessary recommendations to the diet and refer an excellent specialist to the problem.
To stay relevant to market needs, the organization may embark on a detailed study of the patients’ needs as well as their preferences and the immediate care to be delegated to the on-duty staff. Implementation of quality improvements in health-care calls for updating online resources to sustain the market peer competition (McLaughlin, Johnson & Sollecito, 2012).

It needs to serve as the primary source of the health-care information of the community.
To improve customer retention and management, the organization needs to evaluate the patient experience and consider the feedback forms very seriously since it has been experiencing a decrease in the number of returning customers (“Health Care Marketing Navigate 2 Scenario: How Are We Doing?”, 2018). The organization also needs to schedule appointments with respective doctors and nurses for future relations.
Reference
Health Care Marketing Navigate 2 Scenario: How Are We Doing? (2018). Jones & Barlet Learning, 11.
McLaughlin, C., Johnson, J., & Sollecito, W. (2012). Implementing continuous quality improvement in health care. Sudbury, Mass.: Jones & Bartlett Learning.