Importance Of Graphic Design In Advertising

Importance of graphic design in advertising

The use or use of color in graphic design becomes fundamental. The designer is aware that it is a complementary element to the images and that cause a physical reaction in the eyes of the recipient. Warm colors are considered as stimulants, cheerful and even exciting, while cold. Color psychology represents invaluable help in the field of graphic design and advertising.

Leaving aside the color and its tremendous importance in the field of graphic design associated with the world of advertising, the meaning of the images used in order to stimulate the reaction of the receiving public is no less relevant.

The advertising image depends entirely on the intentionality of the issuer, which seeks to project, in short. The reaction of the receiver should not be based only on the sensory, but also on a recognition of the genius and creativity of the artist. A recognition that falls to the product that is announced.

Within the section of the images, the use of semiotics becomes notoriety, that is, the study of the signs that allow communication. The creation of a social symbolic universe populated with elements and figures transmitted by advertising messages.

As well as the use of writing to configure the texts that accompany the advertising message. These texts allow to configure a speech that fills an expression, which we intend to convey.

Semiotics or semiology is the discipline that studies the interpretation of signs, and logos, brands and any design is in the background, a sign.

The advertising semiotics tries to move away from the current forms, imposed by the use, to inaugurate an unprecedented presentation that should be reinvented from time to time to continue impacting novelly to the receiver. This type of advertising is related to the emotional, psychological and imaginative aspect.

Advertising graphic design is based on the creation of advertising parts either for printed publications, or visual media such as Internet and television in order to inform consumers and motivate a purchase action. In this area, the information obtained through market studies and research takes shape and comes alive when materializing in a dimensional message and perfectly compatible with the public to which it is directed. The public is intelligent and wants reliable information to make decisions, apart from the fact that advertising creates a series of needs or that makes our society a consumer society.

When design is only a tool used to sell

Unfortunately, the design is going through an identity crisis, since it is frequent that many companies or agencies are conducted with "knowledgeable people" who focus only on the technical aspect, concerned with using design or animation programs, but without getting intoTo think that design is not only practical matter, but a subject that keeps more connotations within it.

Most likely, an advertisement made by a person without knowledge fails to convey the message we want to communicate effectively. Therefore, an advertiser must invest in a good graphic design, with optimal presentation, endowed with character and, above all, different from the competition.

The designer has the duty and responsibility of knowing and information on the needs of the public to which he is directed, since what is attempted is to generate changes in both his attitudes and in his behaviors. To do this, an information count and a successful spiritualization must be made to create a accommodation of colors, shapes, photographs and others. Some elements to take into account are:

• Age
• Sex
• Desired public to which you want to reach
• Product or service offered
• Target Sociocultural Level
• Target audience needs
• Solutions that the product or service will offer

There are advertising or marketing strategies that spend large amounts of money to reach the greatest number of people, and saturate advertising spaces appearing in all possible formats and at any time of day;However, there are brands that with little budget "leave you speechless with their advertising". Such is the case of Converse, with his campaign Made By you, a communication strategy based on telling stories through art, design and creativity, produced globally and aimed at consumers from different parts of the world.

As you can see, advertising graphic design not only creates beautiful arts to sell, but is responsible for assembling, advising, guiding, directing and managing projects that have to do with the communication of a brand in various channels.

Graphic design is not a sales tool, but an "emotional" bridge between a product or service and the final consumer;which must be able to transmit a purely visual message, of great attraction and with a creative innovation of high category in the market.

The difference between saturating all media with an announcement that only says to "buy it" to a design that reaches the heart or mind of its consumers, will make the difference in sales and in the long -term presence in the market.

A well executed design will make sales go up

Visual communication is vital to transmit a message directly to the public. Today, the world is dominated by images and by symbols that affect our understanding and condition us when making decisions. To do this, graphic design takes a preponderant role in advertising media, because it helps us communicate the values of a product or service in a clear and effective way, without suffering from double interpretations or confusion.

The role of graphic design in advertising is to create advertising pieces that inform and motivate consumers the purchase of the product or service, and can cover different elements such as: corporate identity, logo creation, advertising design, design of corporate catalogs, brochures ofadvertising, editorial design, promotional campaigns, signage, packaging design and stands design, among others.

As we already mentioned, the message to be transmitted must be accompanied by an emotional connection, so the designer investigates in advance the interior of the people to whom he is directed, to understand their cognitive, perceptual and emotional processes in order thatThe information is understood and, above all, leave a footprint at the audience. And until this process has passed, not before, the consumer is expected to understand the built brand and acquire the announced product or service.