Influence Of Colloquial Language In The Field Of Advertising

Influence of colloquial language in the field of advertising

Colloquial language is one that we use daily naturally when interacting with friends, family or known more carelessly within an informal context, although we can also find it in different types of contexts such as in the case of advertising.

Within advertising, advertising language has the purpose of persuading or informing your audience to act in a certain way but … Why use the use of colloquial language? Can this cause a greater impact on the public?

We are increasingly frequently the use of colloquial language in advertising, expressed in various ways, depending on the message you want to transmit and varying based on the population sector to which this information is directed.

The factors that must be taken into account when transmitting a message are the following: the psycholinguistic, the sociolinguistic and a third only linguistic. These influence the ability of the human mind when interpreting, using and understanding language.

Advertising uses this form of understanding and interpretation of language to create, through resources such as intonation or active participation of the receiver and types of colloquial language such as jargon or slang, a closer relationship between the closest relationship between the speakers and recipients of the message to get the attention of the listeners causing them to empathize more with the message that is launched.

Speaking more specificly, this reaction in the public is produced by the support of the types of colloquial language mentioned above.

For example, in the case of an announcement directed towards a specific type of audience, in the event that something in particular, it will be tried to be able to get the attention of that specific audience to which you want to direct using different types of language depending on the social group or age ranges to which they are directed.

In addition to the above, if the announcement is addressed to a specific social group within a specific area, this must also include the slaughter or specific jargon that said social group uses, in order to create a greater impact when the public Receive the message, empathizing to a greater extent. In the event that not, it is preferable that they use a much more general colloquial language in order to meet one of the advertising purposes, reach the greatest possible number of people without excluding anyone.

An example of advertising would be that of “Fanta’, since even if it is a product that does not have an age range included, since this reach of all audiences. Their last announcements have been focused on a more youthful type of audiences, since in them it reflects situations that are presented to us daily, it also does not focus exclusively on a type of concrete slang but uses words from different youth slangs, it also helps The aspects of language: mouletillas, idiomatic clichés, bunns, dysfemisms, apocopes, the use of synonyms, hyperboles or metaphors, among others. Thanks to this, he manages to get the attention of all young people without excluding any.

In conclusion, based on the information collected above, the colloquial language plays a very important role in advertising, since it is the means that it has to capture to a greater extent the attention of the listener and in a more direct way. In this way, it carries out its function, which as I have cited at the beginning, has the purpose of “persuading or informing its audience so that they act in a certain way”.