Internal Communication

Organizational Change
Name
Institution
Lecturer
Date

Effective Internal Communication
Introduction: Articles Being Reviewed
Effective internal communication is a critical concept for every business. The main articles being reviewed include: “Driving Employee Engagement: The Expanded Role of Internal Communications” by Mishra, Boynton, & Mishra (2014) and “Enabling, advising, supporting, executing: A theoretical framework for internal communication consulting within organizations” by Zerfass & Franke, (2013).
Findings of Study 1
Mishra, Boynton & Mishra (2014) found out that employee engagement is a critical factor when streamlining the internal communication
Management can utilize employee engagement to ensure that communicative systems and protocols are made secure
Challenges facing support systems can be reduced through employee engagement
Findings of Study 2
Zerfass & Franke (2013) found out that communication consultative process is critical.
However, management has a critical role in internal communication, based on internal consulting, hence proper internal support systems
Managers have the responsibility of conducting consultative processes with employees in ensuring smooth internal communication system
The similarity of the study
The value of employees when it comes to improving communication.
Mishra, Boynton & Mishra (2014) asserts that employee engagement improves the relations between leadership and employees hence proper communication systems.

Similarly, Zerfass and Franke (2013) affirm the relevance of management in conducting consultative strategies in achieving an efficient flow of communication through the organizational hierarchy.
Differences of the Studies
The difference lies in where the responsibility heavily rests regarding internal communication. Mishra, Boynton & Mishra (2014) strictly focuses on how employee engagement can be highly advantageous for a business. On the other hand, Zerfass and Franke (2013) conclude that the successful running of internal communication systems lies in the performance of management on the same.
ReferencesMishra, K., Boynton, L., & Mishra, A. (2014). Driving Employee Engagement: The Expanded Role of Internal Communications. Sage
Zerfass, A., & Franke, N. (2013). Enabling, advising, supporting, executing: A theoretical framework for internal communication consulting within organizations. International Journal of Strategic Communication, 7(2), 118-135