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International Business – Week Two Discussion Board

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Words: 550

Pages: 2

50

The Rise of Globalisation
Name
Institution

Abstract
iPhone is my favourite product manufactured by a global company. iPhone is a mobile communication device that is designed and marketed by the Apple Company. The company markets its products all over the world via retail outlets, online shops, direct sales, retailers, resellers and wholesalers. Selling iPhone internationally has several advantages including, increased wealth in countries where sold and increased profit as worldwide distributions allow the company to have a higher profit margin. However, selling iPhone internationally has some drawbacks including, import of counterfeit products and reduced profit during political turmoil. Selling iPhone in the United States alone may have several advantages including easier communication with employees and customers and easy access to information regarding consumer needs and preferences. Some of the disadvantages include a smaller market size, which may lead to reduced profit. Another limitation is that there may be a problem in accessing labour and raw materials. My definition of globalisation remains the same even after reading the chapter and handling the questions as I continue viewing globalisation as an international network that is reshaping our lives and the economy.
Keywords: Apple Company, iPhone, Globalisation
The Rise of Globalisation
iPhone is my favourite product manufactured by a global company. iPhone is a mobile communication device that is designed and marketed by the Apple Company.

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The product was first introduced into the market back in 2007 by Steve Jobs, after its launching, the company’s shares were rising tremendously (Minakhmetova & Savchenko, 2015). The phone has distinct features that make it the world’s most convenient phone. The phone makes use of the IOS operating system; multi-touch technology, enables listening to music and watching videos, taking photos and much more. The Apple Company also markets personal computers and other mobile communication products. The company markets its products all over the world via retail outlets, online shops, direct sales, retailers, resellers and wholesalers. The organisation also provides a range of support services to its customers including technical assistance, both printed and online manuals, software products, AppleCare protection plan which is a service that offers two to three years of hardware repair and phone support.
Advantages and Disadvantages of the Product Sold Internationally
Selling iPhone internationally helps increase wealth in various nations. This is due to the fact that globalisation promotes ease in international trade, intensifies national sales and increases per capita income in individual countries. Trading the product internationally would also help in improving labour market flexibility especially in developing countries (Hamilton & Webster, 2015). The flexibility of labour markets is known to allow workers to be employ rapidly in particular sections of the economy where they are highly valued and in demand. It also allows young employees to change jobs with limited negative effects. More so, selling the product internationally helps in maximising profit as worldwide distributions enable the company to have a higher profit margin. This is because foreign market potentials vary from domestic ones. However, selling iPhone internationally has a number of drawbacks including, import of counterfeit products. This problem arises when communication and distribution networks become complicated; this prompts illegal products to get into the market more easily against the controlling forces (Hamilton & Webster, 2015). More so, the company may experience reduced income especially when some countries are experiencing political turmoil or emergencies that interrupt normal operation of the business.
Advantages and Disadvantages Selling the Product in the United State Alone
Selling iPhone in the United States alone may have several advantages including easier communication with employees and customers as people from the same domestic environment tend to practice the same culture and speak the same language. Close communication is important and should be maintained during operations in different countries, which requires a lot of time and effort (Dunning, 2014). Another advantage is an easy access to information regarding consumer needs and preferences. Some of the disadvantages include a smaller market size, which may lead to reduced profit. Another limitation is that there may be a problem in accessing labour and raw materials. For instance, international organisations tend to procure raw materials of their products more efficiently. More so, such companies may even opt to produce their products cost-effectively by moving to places where there is a cheap labour. However, a domestic company may need to follow stricter regulations pertaining employee wages.
My definition of globalisation remains the same even after reading the chapter and handling the questions as I continue viewing globalisation as an international network that is reshaping our lives and the economy. It is clear that globalisation has improved the business world by maximising profits following the increased market size. More so, globalisation continues to grow as more countries remove trade barriers that inhibit investment.
References
Dunning, J. H. (2014). The Globalization of Business (Routledge Revivals): The Challenge of the 1990s. Routledge.
Hamilton, L., & Webster, P. (2015). The international business environment. Oxford University Press, USA.
Minakhmetova, D., & Savchenko, A. (2015). Mobile marketing strategy development in China, Japan and south Korea: An apple app store example.

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