International Strategies

International Strategies
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Abstract
The paper analyses international strategies adopted by Harley-Davidson in expanding to new markets. It, therefore, outlines various steps that the leader has taken regarding identifying the strategies that can address the challenges at international markets. Firstly his focus is on the customers. Therefore, most of the marketing strategies focus on diverse customers. As a result, he has adopted a differentiated marketing strategy among others, and this was necessary since the focus was on the clients. Among other strategies outlined in the paper include organizational change and leadership strategies. Initially the traditional command in of leadership reduced employee relationship between the leaders and employees. On the contrary, the current transformational leadership has been useful especially at international management. Apart from marketing and leadership strategies, the company has identified the right step toward a successful organizational change even at international levels. As a result, Harley-Davidson should increase the use of these strategies.
Keywords: Strategy, marketing, customers, leaders.

International Strategies
The dynamic growth in market competition has provided an opportunity for Harley to develop international strategies that would enhance the company’s performance at international levels. He has always focused on the customers. Therefore, most of the international strategies are inclined to marketing, leadership, and innovation with the aim of meeting diverse customer demands.

The current strategies have focused on innovative marketing strategies. The step has been achieved through research and maintenance of the company’s authenticity. The new marketing strategy aimed to address the current needs of consumers while addressing those of the existing clients. With the rising competition at global marketing, he has employed a differentiated marketing strategy which targets more market segments (Wheelen & Hunger, 2006). For instance, advertising strategies majors on the quality of the products and the targeted customers. Therefore, the approach has played a crucial role in presenting the diverse needs of individual customers. As a result, the company has been in a position to design products with specific characteristics needed by the customers. It is one of the strategies that has boosted the company regarding competition. Leadership strategies have focused on diverse context and nature of the existing leadership challenges in the industry. Through transformational leadership, the followers have been able to diversify their views regarding customers’
needs across the world (Grant, 2016). With the issue of traditional command and the control of hierarchies, Harley-Davidson has also considered an authoritarian system of control which impacts significantly on their decision making.
Harley-Davidson should increase the use of the strategies since they have resulted in commendable impacts regarding sales and increase of market segmentation. The strategies have also contributed to innovation and diversified product development across international markets. Through organizational change, international goals have materialized, and therefore, he should further focus on increasing the strategies to gain a stable competitive advantage.

Work Cited
Grant, R. M. (2016). Contemporary strategy analysis: Text and cases edition. John Wiley & Sons.Wheelen, T., & Hunger, D. (2006). Concepts in Strategic Management and Business Policy. 10th.