Launching a new ultimate fighting

Launching a New Ultimate Fighting Major
Student’s Name
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Abstract
The CSN company intends to launch a new product known as the Ultimate Fighting Major. A 100,000 dollar marketing budget would go a long way in ensuring that the new product is identified in the market to increase sales. I would spend $50,000 in opening a website and on the internet platform. I would pay $20,000 for the traditional media, including television, radio, and billboards. These platforms are also relevant since many young people spend most of their time watching the television. I would spend $30,000 on in-store promotions and product giveaways. The reason for this allocation is because it is essential to give students the new product for free since it would go along way in getting other customers through word of mouth. The new ultimate fighting major product is attractive to young people and children, and therefore it will have a significant demand due to its quality. The success of this new product is guaranteed due to the huge investment the company has made on this project.
Advertising and marketing campaigns are important for a new product. It helps in introducing the product to potential customers and convincing them why they need to use it. It is essential to use a strategy that suits the target market. Investing a lot of resources on platforms that are not used by the target market would be wastage of resources. CSN is a company that has launched a new ultimate fighting major whose primary target market is students.

The role of this paper is to explain how the $100,000 budget would be spent on various marketing platforms.
A 100,000 dollar marketing budget would go a long way in ensuring that the new product is known in the market to increase sales. The money would be spent accordingly to enhance the awareness of the new product in the market and also attract potential customers. The target market for the new ultimate fighting major is students. Young people are attracted to the media, and it would be necessary to spend much money on this platform. I would spend $50,000 in opening a website and on the internet platform. A good website has the advantage of advertising the new product as well as other products the company offers to customers. $ 50, 000 will be enough to create an attractive website that will have all the features that are desired in a good website. Investing the money in opening a Facebook account, twitter or any other social media account would be a good thing to do for the business. Social media platforms are used by my young people and advertising through them can be fruitful. It also allows the company to interact with potential customers and therefore clarify any issues that they could be having regarding the new product (Schottler, 2013). 
I would spend $20,000 on the traditional media, including television, radio, and billboards. These platforms are also important since many young people spend most of their time watching the television. It would be vital to place advertisements on television, radio and billboards can help increase product awareness which can boost sales.
I would spend $30,000 on in-store promotions and product giveaways. The reason for this allocation is because it is important to give students the new product for free since it would go along way in getting other customers through word of mouth. Students do not have a lot of money since they depend on their parents for provision. Giveaways can help in building the company’s self-image and therefore help it to grow by attracting more students to purchasing this new product. In-store promotions also important since they help in encouraging customers to purchase the product. In-store promotions can include such things as giving discounts, product bundling and other strategies (Morris et al., 2001).
I believe this expenditure would be suitable for this kind of budget since the money would be spent well while enabling the company to achieve its objectives. The marketing team must be ready to go to the field and also advertise the product on a door-to-door basis. This strategy would not need a lot of money since sales representatives of the company would take up this role. The new ultimate fighting major product is attractive to young people and children, and therefore it will have a huge demand due to its quality.

References
Morris, M. H., Pitt, L., & Honeycutt, E. D. J. (2001). Business-to-Business Marketing: A Strategic Approach.
Schottler, J.-S. (2013). Innovation and new product development. Place of publication not identified: Grin Verlag.