Lesson 11 The Art of Persuasion

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Mixed media rhetoric
https://adland.tv/adnews/doritos-blaze-vs-mtn-dew-ice-morgan-freeman-missy-elliot-vs-peter-dinklage-busta-rhymes-2018
The link above is a choreographed video advertising Dorito blaze and Mountain Dew ice-cold drink. Both advertisements are 30 seconds long with each participant trying to persuade the viewer into buying the products advertised. Dorito blaze refers to tortilla chips introduced in the market January 2018 which are famous for the intense taste and smell. Mountain dew ice is a lime-lemon drink that is famed to be refreshing and is commonly taken cold. Both products are great despite their contrasting tastes, and their popularity stems from being aired during super bowl events (Dabitch n.pag).
Both advertisements are directed to appeal to the neutral audience that has not chosen their liking between the two Pepsico products. Both advertisements aim at relating the products to their unique qualities and letting the audience make their choice. The method is a neutral perspective since they don’t seek to sympathize with the audience but represent the product in the best way possible (Dabitch n.pag). The presentation is a rap by both advertisers which is capturing and requires attention to grasp and thus initiative is left to the audience who see the good in the product.
Although the obvious intention is to sell the products, the advertisement on Doritos aims at influencing the client’s view of blaze Doritos. People often view fire as intimidating although the advertisement depicts it as empowering.

Power is evident in the way the advertiser walks confidently despite the fire around that signify the taste Doritos have. The deep orange color of the Dorito is also a signifier of fire which is intense in smell and taste of Blaze Doritos. On the other hand, Mountain dew ice is cold, and the advertisement focuses on how refreshing the drink is especially on hot days. On sipping the dink, the advertiser crystallizes objects as he moves. A bowl of lime and lemon fruits is crystallizes signifying the taste and nature of the drink.
Both advertisements have used different visual techniques to persuade the audience to buy their products. The hot and intense reaction from Doritos may be appealing in cold weather while the Mountain ice cold dew may appeal in hot weather (Dabitch n.pag). Social influence is used in both advertisements since Peter Dinklage, and Busta Rhymes are celebrities who are likely to be followed by the audience. Mimicry of tastes and smell also bring sensory effects to the audience.

Work Cited
Dabitch. “Doritos Blaze Vs. Mtn Dew Ice – Morgan Freeman & Missy Elliot Vs. Peter Dinklage & Busta Rhymes (2018): 60 (USA).” Adland ®, 19 Nov. 2018, adland.tv/adnews/Doritos-blaze-vs-mtn-dew-ice-morgan-freeman-missy-elliot-vs-peter-dinklage-busta-rhymes-2018. Accessed 22 Dec. 2018.