Myths or Truths About Web Marketing??

Myths or Truths about Web Marketing:
Name of student:
Name of institution:

Number 2
The statement 2 is TRUE.
One of the most significant challenges being faced by businesses today is maintaining their relevance to search engines such as Bing and Google. Google is responsible for controlling over 70% of internet traffic (Verma et al., 2015). Therefore, individuals must incorporate on-site and most appropriate SEO to guarantee that the website gains ranking strength.
Everyone willing to sell their products via websites must design them appropriately, guaranteeing they maximize their ranking on the search engines. Over the years, publishing high-quality and relevant content has optimized individual’s ability to appear in the top ranks of web searches. Scholars argue that quality content attracts increased site traffic. Many intended users find the site relevant, hence improving its authority. Keywords are essential both in the content and at the web headings (Verma et al., 2015). All information must also be updated regularly, so that it may appeal to the users and keep it fresh. Metadata designs are also critical as they determine to cite rankings by web pages. Title metadata, description metadata, and keyword metadata must use appropriate and appealing wordings to assure the site’s success.
Link building is a means to improve one’s website ranking (Verma et al., 2015). About 78 percent of marketers believe that content is always the best way to build links. Individuals must include links from other reputable sites guarantee that to they rank high.

Those who reference spam cites find their website ranking low.
Anyone who wishes to sell his/her products over the internet must develop mobile-friendly sites. Research over the last decade proves that 60 percent of all traffic came from mobiles. Individuals prefer using mobile-friendly websites as they are easy to use, consume less time loading, and they are accessible from anywhere.

ReferenceVerma, N., Malhotra, D., Malhotra, M., & Singh, J. (2015). E-commerce website ranking using semantic web mining and neural computing. Procedia Computer Science, 45, 42-51.