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Oppression In Latin America

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Oppression in Latin America

Introduction

The Frankfurt School is to be oriented towards a thought of reflection that refers to the consequences that the media normally brings, as well as argued that the receptors were vulnerable to the media and that these could influence in a positive way ornegative. Frankfurt ideologues analyzed the "who" to understand the origin and referential framework of the communicative process, link the theory with practice, their purpose was to change the conditions of oppression that most human beings lived to achieve their emancipation.

Developing

According to their approach, the mass media have a numb and alienating effect, which translates into the passivity of society, the two main concepts of critical theory are alienation;In other words, he stops thinking for himself, and manipulation that controls the will of the other through certain instruments such as the media, that is, the phenomenon of mass communication was in the ability of the means to impose their thinkingin society.

That is why: Melo states that the “Latin American School of Communication is the product of the confluence of at least two foreign communication matrices;the American and the European especially the French, among other variables, attributes to these factors the constituent characteristics ” .Therefore it is evident that the West contributed to build a new thought in Latin America, is that in different contexts. Many Latin American professionals studied in Europe and the return to Latin America spread their knowledge throughout the continent this is the case of Antonio Pasquali.

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Antonio Pasquali is one of the introductors of communication in Latin America relying on the theories of Frankfurt school, this character allowed us to understand communication in its human dimension and at the same time end those vertical thoughts of communication. Pasquali said that vertical communication between an institutionalized mass medium and a mass receiver (society) does not allow a firm dialogue and worse a fluid communication, which is why this author says that the term of denomination of media in masses is incorrect.

Because there is no dialogue process that describes a horizontality, rather a means of information with very little communication is created, the media transform the recipient into an object and create a numbing effect since its real possibility of communication is restricted, PascualiDifference communication of information by stating that communication is based on dialogue, while information is a simple eloquity;that is to say a unilateral relationship from an institutionalized transmission towards a receiver.

This relationship without balance would be typical of a mass society. (Pascuali). Therefore this author leads us to rethink the concept of communication theory from technological and human inclinations, since the receiver begins to take participation when he is recognized as a subject, this helps to become aware of these processes. Frankfurt School also generated the concept of cultural industry calling this as a system of production of cultural goods that are transmitted through mass media.

But a certain differentiation must be made between ‘mass culture’ is the culture that people do, true popular culture, while ‘mass culture’ is that produced by the system to manipulate people. Pascuali says that between the media and society there is a very important relationship since the cultural level of a society is related to the fundamental role that the media plays, which can be said that when the cultural level is more under the effectof them about society is greater.

Magendzo describes that: Frankfurt served as inspiration for Latin America to find through critical theory one of its most important sources, a condition that is clearly evident in the interest pursued by the latter to empower people, giving them greater control overtheir lives. This objective can only be carried out through emancipation, as an act through which the subjects transform their circumstances. To do this, critical awareness is essential, by the oppressed subjects themselves.

The critical theory posedindividual becomes aware of his freedom and can judge the reality in which he lives. Another character that contributed to liberating thoughts in Latin America was Paulo Freire through educational procedures that we manage today based on the ideology of freedom and social change.

Pedagogy based on communication communication and dialogue. Paulo Freire’s critical pedagogy has its roots in the critical theory of the Frankfurt School, this author developed the theory of dialogic action, which says that dialogue is the most powerful tool to end all inequalities and inequities that areThey live in a society, giving a deeply humanistic social criticism and dimension, and that through dialogue is very important claims for the individual.

Something very important to take into account is that if there is an anti -dialogic action, it would imply that one subject conquered the other and try to transform it into an object, that is why this theory of dialogic action is very important since it is not domestic,Does not manipulate and worse still imposes a thought. That is where Paulo Freire introduces himself, and with his liberating speech, he treats that his compatriots break that passivity and silence, and that they recognize that they are citizens with rights, and that they put into practice their critical capacity the same that will lead them to a changeof the society.

This character uses elements of the Marxist dialectic for the vision and understanding of history. Freire explains that: Pedagogy of the oppressed, as humanist and liberating pedagogy will therefore have two different but interrelated moments. The first, in which the oppressed are revealing the world of oppression and are compromising, in praxis, with their transformation, and, the second, in which, once the oppressive reality transformed, this pedagogy ceases to be of the oppressedand becomes the pedagogy of men in the process of permanent liberation. In fact we can see how Frankfurt’s thought influenced Paulo Freire since this school sought the link of the theory with practice.

conclusion

Its purpose was to change the conditions of oppression in which most humans lived and achieve their emancipation. Paulo Freire emphasizes that without dialogue this vertical and authoritarian model that has dominant education cannot be changed, the main disadvantage is that the social relationship that has been established over time between oppressed and oppressors cannot be changed, giving us to noticethat education is the fundamental axis of knowledge theory, since through this educational learning individuals become aware and experience democratic practices in their environment. 

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