performance brand placebos

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Performance brand placebos
a). Objectives
This article aims at attaining a number of objectives in the field of business performance. For instance, it aims at finding out the influence of consumption on the systematic performance of the branded products in regard to the brand performance effects. Furthermore, the article aims at finding out the consumer attributes obtained from consumption of given products through the use of psychological mechanisms.
b). Methodology performance brand placebos
During this research, various psychological methods were used to determine the performance brand placebos more especially the consumer attributed obtained through the consumption of such products.
c. Summary of research results
The article clearly explains the implication of the market performance of the given product depending on its level of awareness and quality to the consumers. For instance, the article clearly explains how the reduced anxiety through lowering the task is influenced by the high mode of self-esteem. This implies that the stress mindset of the consumers has a moderate effect on strengthening the weakening beliefs towards the consumption of a given product (Garvey, Germann, & Bolton, 2015, pp943). The major implication for this goes to the customers with the low pre-existing self-efficacy domain with their beliefs exhibiting more gains in the substantial performance and those with higher placebo are mitigated.
d).

Managerial implications of the research
This research has a great managerial implication more especially in an attempt to keep the performance of an organization-high through increasing on the performance or consumptions the branded products. This implies that the management should do this through systematic improvement of the outcomes from the objectives in different contexts. There should be psychological measures in the management process to achieve a more realistic brand effect with the consistency in the placebo.
e). Relate the research results/implications to your own behavior or to a
Company
This can be directly related to my consumption behavior that is determined by the quality and nature of branding of the product. The consumption is normally high with the well-branded products than the poorly branded ones.

Works cited
Garvey, A. M., Germann, F., & Bolton, L. E. (2015). Performance brand placebos: How brands improve performance and consumers take the credit. Journal of Consumer Research, 42(6), 931-951.