Phoenix Advertising Analysis

Phoenix Advertising Analysis
Name
Institutional Affiliation
Phoenix Advertising Analysis
Outline
Purpose of the investigation and nature of the problem
Causes of the problem
Lack of collaboration between the graphic design team and art directors.
The overworking of employees as a result of the strained capacity of the organization.
Impact of each problem
Low morale by graphic designers and copywriters, which can negatively impact on the quality of their work.
Overworked employees will produce low quality work, as has been witnessed in the branch in recent years.
Recommendations for solving the problem
Art directors an account managers need to collaborate more with graphic designers and copywriters in the design of the adverts for the clients.
Managers at the branch need to correctly identify the capacity of the organization and ensure they do not overwork the employees by accepting more projects than what the organization can be able to handle.
Internal Field Investigation Report
The report investigates the challenges currently facing the Roanoke branch of the Phoenix advertising agency. The Roanoke branch is currently dealing with declining demand as a result of low quality work delivered to clients in the recent past.
Description of the Investigation
Analysis of operations at the branch revealed that there was a lack of collaboration between graphic designers and art directors at the branch, which is one of the causes of the low quality work produced by the branch. Secondly, employees are overworked, which negatively impacts on their productivity.

Results
The failure for employees at the branch to work together with the managers is a source of low morale that negatively impacts on the quality of the organization’s work. Managers are also incorrectly assessing the capacity of the organization, and as a result, employees are straining to complete work.
Conclusion
A lack of collaboration between managers and employees has led to low employee morale in the branch. Employees are also being overworked by excess projects, which negatively impacts on their productivity.
Recommendations
Managers at the branch need to boost employee morale by involving them more in the design of the final product. The capacity of the organization should also be correctly analyzed to ensure employees are not overworked due to excess projects.
References
BIBLIOGRAPHY Turner, R. (2018). Writing the report.