preferebly any dental hygeine topic or if not anything the writer’s would choose

Colgate-Palmolive Company
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Colgate-Palmolive Company
My research is based on a dental health care product called Colgate toothpaste. This product is produced by Colgate-Palmolive Company, and its main headquarters is located in New York in the United State America. The Colgate-Palmolive company is multinational consumer goods that aim its main objectives at production, provision and distribution of health care, household and the personal product like detergents, toothpaste and detergents (Colgate-Palmolive Company, 2000). The company earns revenue of US$17.42 billion annually. So far, Colgate toothpaste is the highest selling toothpaste brand in the world.
Consequently, the company needs a strong marketing strategy that will ensure that everybody in the world is using this product. This marketing plan should be established by the Colgate-Palmolive marketing team. The best marketing strategy is the market mix strategy that focuses on improving the product, promotion, place, distribution and price of this brand. This strategy should be executed as soon as possible.
Contrarily, the main competitors of Colgate toothpaste are Pepsodent that hold 3 % of the market share, Close up that holds 14% of the market share, Sensodyne that hold 5% of the market share and Darlie that hold 31% of the market share (Scribd, 2015).
Besides, Colgate toothpaste enjoying a 60% market share it is recommended that it improves its marketing strategies through ensuring that their products are solution based.

For instance, Colgate toothpaste is a known product worldwide. Therefore, this firm can utilize this talent to boost its image to the international market. Secondly, the price should be right that focus on consumer behaviour. Promotion should be advance to the use of social media and bloggers who can promote this brand (Richter, 2012). Thirdly, the product of this company can be sold through franchising. For example, through liaising with retailers on the ground the product can reach its potential targeted market. Lastly, the distribution of Colgate toothpaste can be done through retailers (Richter, 2012).
Reference:
Colgate-Palmolive Company. (2000). Bright smiles, bright futures: A global oral health education project : teacher’s guide for third grade. New York: Colgate-Palmolive Co.
Richter, T. (2012). International marketing mix management: Theoretical framework, contingency factors and empirical findings from world-markets. Berlin: Logos-Verl.
Scribd.(2015). Competitors Analysis of Colgate. Retrieved at.http://www.scribd.com/doc/216829913/Competitor-Analysis-of-Colgate#scribd