Project 2 Ice Cream or Candy

New Ice Cream Flavor
Name:
Institution:
Abstract
Successful business calls for innovation and product advancement on a continual basis. Thereby, in an effort to attract a new pool of customers, this paper talks of a new ice cream flavor meant to double the nutritional value of the ice cream and enhance its savory taste due to the garlic. The new flavor will be served in scoops where one scoop will be equivalent to one serving. The pricing will be per serving, and in reference to the existing market prices, bundle pricing will be encouraged so that the new flavor will go for an average of $4.5, which will be reasonable for both the vendor and the customers. The young generation consisting of millennials and tweens will be targeted, and considering the attractiveness of the ice cream and the enhanced health benefits, it will be ideal for these two generations. The social media will be selected as the advertising tool to reach out to these generations because they are deemed to spend substantial time online.
The new ice cream flavor, garlic-cherry ice cream, contains garlic extract and cherry juice concentrate, both of which add nutritional value to it considering their herbal properties. The cherry juice concentrate gives the ice cream a pink color, and the cube-shaped cherry cuts give the ice cream an unsmooth texture. Nonetheless, the pink color and the red cheery cuts make it attractive and desirable. The ice cream will be served in various serving sizes like white cones and wine glasses; the general appearance will be enhanced by gratings of fudge.

The price of the garlic-cherry ice cream will be based on the prices in the market, and considering that individuals have different perceptions about the additional ingredients used: cherry and garlic. Basic and plain yogurt goes for as low as $1 a scoop as indicated by Vilas-Boas (2013) to as high as $6. While factoring in the existing market prices, the price for the new flavored ice cream will be set on the basis of bundle pricing at an average of $4.5. This kind of pricing is meant to encourage sales volume and awareness about the new product through bulky buying at discounted prices.
In view that the target market for the new ice cream flavor is the young generation comprising of the tweens and millennials, advertising will be based on the marketing needs of each generation. Even though the millennials can be found online using the social media, there is need to develop content that indicates how the new ice cream is beneficial for their health; hence, worth buying. On the other hand, the tweens will be attracted by nice pictures of the ice cream. Therefore, a Facebook page with insightful content and colorful pictures will help to reach out to these customers. The use of the social media is cheap while using Facebook and Twitter because only internet access is required (Mummert, 2004; Ames, 2013).
References
Ames, M. (2013). Me and my generation: Marketing to millennials. Retrieved from https://www.paceco.com/insights/strategy/marketing-to-millennials/.
Mummert, H. (2004). Market focus: tweens. Retrieved from http://www.targetmarketingmag.com/article/market-focus-tweens-28635/2/.
Vilas-Boas, E. (2013). Infographic: The cost of an ice cream cone. Retrieved from http://www.esquire.com/food-drink/a20565/world-ice-cream-prices/.