Public Ethics And Marketing Of Companies

Public ethics and marketing of companies

The perception of each person’s values are, mostly, acquired and established during the first years of life based on teaching or influence, of their daily environmental, social and cultural environment.

This can be modified according to the interaction of each individual with other values of values. Values can be definitive and invariable over time according to the way they have acquired.

Values will always rely on moral principles that mark and direct human behavior and relationships with society. They serve as the basis for the behavior of ethics to arise, since this is the way men apply moral values to their relationships. Ethics can also be defined as a set of rules that governs the ordering of values.

Moral principles are pillars for human behavior that over time have shown to have permanent moral value. The principles are part of religions, as well as social philosophies and also ethical systems. They could be called natural laws that have been present in civilized societies throughout the history of innumerable cultures and that have influenced all families, societies and institutions prosperous and enduring.

Ethics and marketing

Marketing is the “social and management process through which different groups and individuals obtain what they need and want through the creation and exchange of products and values with others." 

Previously it was easier to be able to buy a certain product or service, due to two important factors, on the one hand, there were not a large number of options to offer, there were one or two brands of a certain product, where it was ensured in some way to be able to use them without taking surprisesIn the process and the second reason, referring to the offer was released in a simple way, in the same store shelves or in a simple way on television.

With the passage of time, both supply and demand were growing and they appeared on the market countless brands of the same product or service, where not only could they be found in certain supermarkets or stores, they were practically in all shopping centers,Those who were gaining prestige for being distributors of endless options for customers, where these by different media learned of new and better products, there were techniques and strategies to convince consumers to make a certain purchase. This is why the product offer became increasingThe competition.

It is for all this, that ethics plays an important role in the marketing of products and services. This implies respecting the consumer at all times, being honest specifying the benefits or damages that can cause. This helps you generate the necessary trust to stay in the taste and preference of consumers, having as reward their loyalty and fidelity.