Role Of The Media In Society

Role of the media in society

Introduction. 

The media are instruments or forms of content by which the communication or communication process is carried out. Through these instruments, society is informed and cultured. When the citizen agrees to newspapers, informative and magazines, among other resources, the act of communication occurs.

Developing.

Manipulation in the media has existed since the creation of these. That is, over time it has been seen how this phenomenon has not happened by surprise, but those who devised television as an informative medium and newspapers have seen an opportunity to explain a reality according to their interests. 

We live in a very large, divided and diversified society, this generates that each one has many opinions regarding different topics, and as a consequence, some media, whether the usual or those that have emerged relatively recently, have stoppedBe faithful to reality and now show what some sectors of society wants to hear.

The media can be grouped into four different types:

• The press: The press is the oldest means of communication, it is about the collection of publications, whether news, events, stories, information or advertisements, these are published in forms of newspapers or magazines, published from time to time, it can beEvery day, weekly, monthly ..
• Television: television emerged in the 1920s, and it is a means of communication that transmits and receives images in movement and remote sound.

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  Television revolutionized the world with its appearance, but now it is only one more object in our lives.

• Radio: Radio is a means of communication by which we can listen to information, music and events.
• Digital media: digital media arose with the computer and the Internet, we can say that it is the strongest means of communication, since at present the world is almost totally connected to the Internet. The ease of connection, the speed with which we can inform ourselves, and the different platforms of social content and networks make the digital media the most used as a source of current information.

What problem have the media developed over time?

One of the problems that have arisen in the media is its manipulation, the term "the fourth power" refers to the great influence, control and strength that the media have. If we add to want to favor specific interests, media manipulation appears. The objective of the manipulation of the media is almost always the same, to favor interests, which are usually their own or of people close to our ideas avenues.

conclusion.

The media are intended to communicate with objectivity, entertain, transmit ideas, educate, scientific dissemination … Being 100% transparent, but over time, the same media have realized that they can use their big audience to get more benefits. Promote "realities" parallel to the truth, hide events or divert attention to other less important issues are some of the ways in which the information that society receives can be manipulated.