service marketing

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Service Marketing
Customer service differs from service offering. In customer service, the primary focus is on ensuring the satisfaction of customers during business transactions through meaningful interactions and product demonstration. It enables the business to retain customers. In service offering, the focus is on value addition to customers once they purchase your products. In some instances, these offerings may be more than requirements of the product. For example offering free product delivery, free installation process and availability.
The major frameworks of the new marketing mix elements include place, product, promotion, price, processes, and tangible evidence. Products consist of the goods or services that the customer offers to its customers. Goods are tangible while services are intangible which implies that they cannot be touched but can improve the quality of life (Borden, 6). Price is the monetary consideration for a product or services that customers pay. Price is determined by the market forces of demand and supply. The more available the product is, the lower the price. Scarce products are generally expensive.
The place is the actual location where products are situated for customers to purchase. Currently, customers can buy products from either the physical or virtual markets. In physical markets, there is actual interaction between sellers and buyers. Virtual markets entail online placement of purchase orders and physical delivery of goods.

It is facilitated by the internet. Promotion involves the strategies put in place by the business to make the customers aware of its products. The various promotional methods that can be employed include advertising through mass media platforms, posters and billboards and personal selling. Processes are the mechanisms that help aid in the delivery of products to customers.
 

Work Cited
Borden, Neil H. “The concept of the marketing mix.” Journal of advertising research 4.2 (2014): 2-7.