Social Savvy

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Social Savvy
Social networking sites are fast becoming corporate resources. Consider how an organization may use Facebook. Can you think of different ways in which organizations such as Coca-Cola, KFC, or Bank of America can use social networking? What are network effects?   
According to Wallace (264), such companies can employ the use of “knowledge management” which involves the use of management strategies by use of technology and other available resources. The companies need to identify the needs of their customers. With the information, the companies can use targeted marketing on social media sites to create consumer awareness. Not only will focused marketing reach current customers but also provide new consumers with the sharing capabilities of Facebook. The network has an effect where it enables many people to share one element many times. Such are lucrative for marketing and consumer acquisition.
If you were the chief executive officer of a Fortune 500 company, would you be comfortable using social media sites like Facebook or LinkedIn as part of your CRM strategy? Why or why not?
As a chief executive officer of a Fortune 500 company, I would be very comfortable using LinkedIn and Facebook as part of customer relationship management (CRM). The main reason is that most of the consumers spend a lot of time on Facebook and other social sites. Thus, as a CEO, I will quickly connect with them online at any moment when they are actively using their preferred social site.

The use of social sites will enable the company to create better relationships with the consumers. Additionally, it is a cost and time efficient way of getting customer feedback (Ayanso and Lertwachara 53).
Social media clauses are now more common in employee handbooks and prevent an array of misbehavior that can tarnish a businesses’ reputation, but we continue to see employees that cause great damage to businesses nonetheless.  How do you think businesses can protect themselves from one of their employees affecting their reputation?
Companies can protect themselves from employee defamation on social and other platforms. One of the ways is ensuring that the company has a policy that regulates the manner in which an employee can disseminate information to other third parties. The policy can be legally binding to ensure both the employee and the company act within the limits of the terms of the policy. The policy, on the other hand, should be enforced within the confines of the rules set to ensure rogue employees are held liable for any risky and image-damaging information disseminated. The company can also use specialized software and firewalls to protect and prevent the occurrence of such (Guerin 107).

Works cited
Ayanso, Anteneh, and Kaveepan Lertwachara. Harnessing the Power of Social Media and Web Analytics. Hershey, PA, Information Science Reference, 2014.
Guerin, Lisa. Smart Policies for Workplace Technologies. Berkeley, Calif., Nolo, 2009.
Wallace, Patricia M. Introduction to Information Systems. NY, NY, Pearson, 2018.