Stereotypes And The Media

Stereotypes and the media

To talk about stereotypes, it is important to be clear that they are stereotypes. A stereotype is a structured image of ideas that resemble a concept model, which is attributed to a group of people or social groups that is mostly preconceived by young people and is used as a label in social classes, religion, aspectseconomic and cultural. In addition, these labels are more used in the direction of the so -called “beauty standards” and that, if one thinks for a moment, they influence everyday life in many young people, altering their physical health and of course their mental health.

At present, the media have had a very notable place in the lives of many teenagers and young people, these means are used considerably in terms of endless information of different types, taking into account that it goes according to theirInterest, however, when talking about the media, it is also importantare. This is where the so -called stereotypes begins to influence.

On the other hand, Andrea Fernández Montesinos explains that, "stereotypes are related to the conception of the" other "as an unknown, since a way of defining even without knowing is sought by what his individuality and subjectivity is lost by adjectivating him by default"(p. 05).

A stereotype, says the author, is a simple social representation of other people, according to what is known about them. But, deepening a little more, stereotypes have been mostly used to mark, label or as it is usually considered, impose beauty standards.

Stereotypes are directly present in the daily life of adolescents and young people, and affect both their behaviors and their decisions. Advertising has been responsible for handling these representations and appearances with women and men promoting any product, showing a "perfect smile", "a stylized body", "enviable hair" and many other characteristics that advertising offers in which other peopleThey conceive of a “perfect person”, causing them to begin to look for alternatives to imitate and try to be the same in order to look good, as the people of advertising show.

Cristina Tris (2017) "It may be due to the fact that we live at a time when social stereotypes stalk our teenagers every day, on television, at bus stops, magazines, or internet". (p.17)

Otherwise it tells us “young people are the most used characters for advertising, promoting a more dynamic and consumerist youth. In addition, use deceptions, to bring them closer to their products, such as relating the product to certain benefits that are not reliable ”Cristina Tris (2017) (P. twenty).

Insisting with the issue of imitating all these beauty models, it must.

Eating problems arise as a need to seem physically more attractive, this, according to standards imposed by stereotypes, young people mostly seek a more slender and athletic appearance, this are done in an incorrect way, since they usually resort to many"simple" or faster methods for notable results and do not do so in a way that is healthy and does not affect your health.

The Ministry of Health (2015) mentions:

Eating disorders are not diseases by themselves, but behavior syndromes that manifest a wide variety of psychological, social and cultural characteristics. They are characterized by serious alterations of eating behavior and among them we find anorexia nervosa, bulimia nervosa and obesity. (p.1)

Although, these types of disorders are beginning to affect young people today, this reduction in food intake we believe that it is only because the person has a desire to lose weight and thus manage to fit the stereotypeProposed by the media and the various advertisements that young people are found daily, however, this practice begins to be very harmful, because it causes many health problems, since the body does not receive the necessary nutrients for its proper functioning,Therefore it becomes serious consequences and how many disorders progress more it is difficult to get out of them.

According to the National Survey of Health and Nutrition (Ensenut), “0.9 percent of men suffer from these food conditions, while in women it is 1.9 percent, figures abound that adolescents between 12 and 19 are the most likely ”. (p.5) The age range is what should be taken into account, since it is the youngest people who affect them in a certain way the concept of "perfection" or "model".

Other problems that stereotypes can result, is when the youngest society begins to have difficulty managing their self – esteem, most of this group not feeling comfortable with its reflection, its way of dressing, its height, weight, weight, skin color, and many other guidelines that mark stereotypes and as mentioned above, alternatives are sought to achieve these guidelines, but when they do not meet them they create a negative image of themselves, feeling less attractive and it is also inMany occasions society that makes a type of rejection of these people.

Not all adolescents and young people achieve a positive attitude regarding their body, which generates body dissatisfaction and with it negative repercussions on their social interaction and mental health.

Compte (2012) has indicated that:

“A large number of adolescents are in constant conflict with themselves not only for how they perceive their body or a part of it;but especially because they fear and believe they are perceived by others in an undesirable way from the current body of extreme thinness ”. (p.two)

The next thing this dissatisfaction has, it is in some cases, to suicide, since when they do not comply with what they want they usually think that nothing can do and resort to this option.

Rodríguez (2009) in a study with patients with eating disorders (TCA), in outpatient treatment, found that:

23.2 % of patients self-collogs while 5 % had had suicide attempts, which allowed themof the TCA, the body dissatisfaction and the suicidal ideation. (p.7)

In addition, the high suicidal idea index that is presented can have irreversible repercussions not only for adolescents, but for the context in which it develops, such as the peons that surround it.

And so, there are many other problems that usually cause stereotypes, although adolescents and young people cannot avoid stereotypes, since, they have been in their daily lives and it is they themselves who are closest to the mediaAnd of his advertising position, in addition that currently social networks are a great influence on his different aspects of his life.