Strategies To Implement On Instagram In Tourist Companies

Strategies to implement on Instagram in Tourist Companies

We set ourselves to expose, a very touched topic today, since many make use of it as social media digital.

Marketing has always existed but we have seen it or even carried out differently, previously traditional marketing was used, as a "closer or customer" method, something that was not true because advertising fences in theBuildings, benches, roads, means of transport and even in the media such as: television, radio and newspapers, do not do, allow that approach with the client. In addition, it was also a means that should go out to look for customers through flyers and thus be able to convince or attract customers to the tourist company. This form of marketing is considered a bit aggressive, since you do not know the real competitiveness of the market with other companies and you do not know whether or not future customers like what they do in the tourist company. Therefore, that marketing has been changing for a more modern one, since technology allows it.

In these times, we are related to social networks, since they give us both distraction and motivation. In some of them we can work through their online medium;We call this the social media digital marketing.

Therefore, social media marketing is the means to get to an end, through social networks such as: Facebook, Twitter, YouTube, WhatsApp and Instagram. On the other hand, it must be noted that web pages serve as support for this medium, for sales.

It is strange. Tourism companies, there we include travel agencies, hotels, inns, among others, use this means to have a closer relationship with the client, since it responds to all the concerns it has, from the most expensive flight rate, to theBest hotel room;Therefore, most tourism companies work marketing to create faithful customers and attract others.

Why do companies put so much effort to social media marketing? … simple, because it gives better closeness to the customer when offering services, selling a product or showing the experiences that can be lived;This is achieved through photos, videos or designs, which catch the client and visit their business profile to have more detail.

Lately, tourism companies have carried out this type of performance in the technological field, since all people handle social networks and thus can see the potential development of these tourism companies.

In addition, they carry their work performance beyond because, through social networks they can observe the competence of other companies and thus carry out strategies to be better.

Social Media Marketing has been a very useful tool or network, since through it, tourism companies have had fruitful responses, with respect to their commercialization of products;Thanks to this, customers can ask their possible questions.

What social networks are most used in social marketing? … If we see, the most used by tourism companies are Facebook and Instagram, since through these two media, you can perform surveys, questions, launch photos, videos, designs and advertising that is fruitful for the company. In addition, the customer is waiting for a new post, to see which products can offer and thus ask their question or buy;Also in these media, they can make public comments and express how the product seems to them and the company knows that it should or should not do through those comments, whether it must change something or not. Taking into account, that of responding either constructive criticisms as negative in a respectful way, since the company has an ethic and cannot throw it overboard.

It is important to update the information about the company’s products, in addition to uploading posts that are adequate or convenient where the public, customers and possible see it yes or yes. That is why these networks are used, since if the company has posted something it will seem at the beginning of the network or by means of moving through the other posts of other companies or friends, it must be remembered that theSocial networks such as Facebook and Instagram aims to entertain people and make their emotions demonstrate.

Keep in mind that social media marketing work is not easy, so people who are trained for the task must do this type of work in tourism companies, since if it does not take as it is, the company does notIt would win customers and that would be a failure, which is what you do not want, because all tourist companies must be successful.

These media can be positive as negative, because you must work 24 hours a day, 7 days a week, for this there is no stipulated schedule, since customers at the least expected moment appear with questions or concerns and these must be answeredimmediate or in a considerable time period.

On the other hand, on some occasions are those people who make a post giving negative aspects or humiliating the company, so that there is bad people and other people are not interested, you have to be careful with it.

Tourism companies are strategic and analytical when making a post, since they plan that they can publish in order to give a better business image.

Without further ado, we will focus on the Instagram social network for tourism companies. The Instagram is now the network that we use most on the phone, since its entertainment power makes people spend hours without realizing it, so it is a social network that helps the trade of tourism companies.

A series of recommendations should be taken into account when using Instagram such as the Tourist Company Commerce, since this social network has a great cyber power.

Each tourist company must take into account that population sees its Instagram content, whether young, adults or older adults;statistically who uses the social network more are young (teenagers). Therefore, the publication or post and stories must be attractive to view, that will call the attention of possible clients. You also have to keep in mind that not only young people are those who use this network, no, adults are also used (between 20 – 35 years).

We must bear in mind that we cannot handle an Instagram account of a tourist company, from a personal account, whether from the owner, that would look very unprofessional and ethical. Therefore, an Instagram Bussines account must be created, which is the right account for a tourist company and gives it implicit credibility.

The strategy is important in this social network, since many people seeing the posts, seek creativity in photos, designs, videos and stories that are also quite attractive to the public. It is important that each post is placed the geolocation or location of the photo or video, of the place you have published, since the client or the possible clients can know where the photo is. In addition to adding a message or written at the foot of the photo, to say positive, creative or wonders of the place or site, in order to attract the client or a possible client.

In this way, tourism companies have emerged successfully through this social network, since they give attraction to posts or publications and that attracts people, whether they are customers or possible customers;A good example would be the questions in the stories, the challeng, draws and offers. A curious fact and that very little let us observe are in the live or direct that tourism companies do, but we must do it, since we can have a much more interactive or dynamic approach with that tourist company that you have chosen as your favoriteor the top moment.

We must take into account the way in which the photo or videos is published, since some clients expect them to be friendly, closer and others expect them to be neutral. Depending on how they are in the way of publishing, people will leave their comments and that is a form that helps the company to emerge, as previously said, all the comments that people give and that includes the people and that includes the peopleDM, which are private messages. You always have to take care of the image of the company, since many want to leave it wrong and you have to prevent it.

Then, in the posts certain labels must be made, which young people currently call it hashtack, this allows any person in the world to look for the label that the company has used or another popular, the photos and videos appear. It is impressive that with a single word you can get an infinity of photos and all from anywhere in the world. That is why it is recommended that each tourist company possesses one.

Many of us ask ourselves … why do I have advertising from companies that I have not followed?… Well, this is because these Bussines have allowed their content to appear in any person’s account all over the world, and that person’s account has others related to the advertising company. Also in that publicities a strip appears that we can slide, sometimes they appear of different color and with different options. Eye this can only be used with Bussines accounts.

Another important fact and the most carried out, is how tourism companies carry, their Instagram profile, since this is the image that will light around the world either from South America to Asia, we must give importance to thisBecause it is the information they provide from the company. Some are creative and place emoticons, appointments, in addition to what the company does or performs and how to contact that one. Therefore, you must have a neat image in your profile and attractive to the public.

Then, tourism companies seek that the photos are original and less edited, since they are the most successful in this medium, because it shows that the spontaneous is chic and fashionable, in addition to the trend of the moment and that is what the client seeks, a very well seen freshness. Although not only in the photos it must be original, no, at all times that it is published in the profile of the tourist company.

Finally, we can add and say that thanks to this social network and the other networks, many tourist companies have had the best success of their sales business and highlighting themselves as the best in the tourism market, but this is due to theDedication, planning and strategy at Social Media Marketing.