sustainability product

Sustainability Product
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Sustainability Product
The sustainability of a product is determined by the ability to provide, social, economic and environmental benefits to the consumers. The product should also protect the health of the public and environment. A sustainable product should be able to able to meet the customer’s needs. This ensures that it stays in the market for long. The product should continuously be environmental friendly during its entire life; from the point of manufacturing to the moment the final product is introduced to the market. Due to technological changes and social expectations, the product should be continuously improved regarding social and environmental changes.
There is a close connection between innovation, entrepreneurship, and sustainability. For a business to be successful, this combination is essential. They guide young entrepreneurs and companies in their business activities. In fact, Most of the individuals and companies are implementing sustainability strategies using innovative initiatives. The creativity that involves new ways and methods of meeting the needs of the market paves the way for successful entrepreneurship. This is achieved through a well-organized process. It assembles and directs resources to introduce a specific product to its customers using a market entry strategy that promises investors stable revenue and profitability channels.
There are different ways of integrating sustainability ideas into business ventures.

These are the five core elements of sustainability innovation which include; molecular thinking, system thinking, collaborative adaptation, leveraging weak ties, and radical incrementalism. All these elements contribute to innovation by introducing new avenues for creativity. For example, molecular thinking involves initiating possibilities for improvement through replacement of more benign materials. System thinking helps investors to see hidden opportunities. Moreover, the outside ties provide information for the decision making process. Companies may also collaborate to generate new solutions for problems. Radical incrementalism is responsible for the system-wide information.
Although entrepreneurship, sustainability, and innovation play an essential role in the success of a business, it is also important to look at other factors like leadership. In this era, sustainability in the industry is majorly subject to leader’s skills and abilities to implement intricate strategies (Okoro 2012). Some of the essential leadership skills required to develop a value-added network include; developing self-awareness which involves identifying strengths and weaknesses. Leaders should understand them how to approach decision making and their reactions to situations. Another leadership skill understands cultural stereotypes and personal biases. For sustainability of the product, leaders should strive to understand the culture of consumers of products. They should be open-minded for the cultural differences. This helps in overcoming personal biases which enable the management to value its consumers and employees. Also, leaders should always look at the bigger picture. A great leader is supposed to look beyond the current situation (Dubrin 2004). They should look at challenges as opportunities for the business. Also, a great leader should possess the skill of vision creation. The leader should be able to come up with a realistic vision and consequently sell it to employees by communicating it. They should encourage employees to work towards that vision (Cranford & Glover, 2007).
Putting many factors in consideration, the sustainability of the product in the market majorly depends on the leaders of the organization. This is because management of the organization makes the overall decisions of the product. They research about the market, assemble and direct resources to introduce a specific product to the market using a market entry strategy that is deemed to be appropriate. They also decide and integrate sustainability ideas into the business.

References
Cranford, S., & Glover, S. (2007). Challenge match: The stakes grow higher for global leaders. Leadership in Action, 27(3), 9-14.
DuBrin, A. J. (2015). Leadership: Research findings, practice, and skills. Nelson Education. https://saylordotorg.github.io/text_sustainability-innovation-and-entrepreneurship/
Okoro, E. (2012). Cross-cultural etiquette and communication in global business: Toward a strategic framework for managing corporate expansion. International journal of business and management, 7(16), 130.