The Ethics of International Business

Corporate Social Responsibility
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Corporate Social Responsibility
CSR refers to an organization approach which results to maintainable development by providing economic, communal and environmental welfares for all the people (Frederick, 2008). The CSR is meant in encouraging businesses to be more conscious of the consequences of their activities to the rest of the society comprising their stakeholders and the entire environment.
Corporate social responsibility offers various direct advantages to firms. For example, through CSR companies build a responsible reputation. When businesses build a good reputation, they gain competitive advantage. Many customers and companies mostly support dealers who have responsible strategies. Some clients do not only desire to transact with responsible businesses but maintain on it. Therefore, if a business engages itself in corporate social responsibility activities, it would have a high competitive advantage and hence reduce rivalry. Also, companies benefit by reducing cost, when they engage in corporate social responsibility. When companies minimize the resource use, wastes, and emissions, they do not only secure the environment, but they also save money. Through this activities, companies can cut on the utility and waste clearance expenses and hence get cash benefits (Lindgreen, 2010). Through CSR business can reap many other advantages such as innovation, brand differentiation, and good employee relationships.

Lastly, CSR assists in the reduction of increased taxation and regulation by the local government.
There are many companies all over the world practicing corporate social responsibility. Unilever which is a multinational company is a good example. The company is well known in the food and beverage sector. The company has CSR imitative where it emphasizes the use products that reduce the problem of deforestation CITATION STa14 l 2057 (S. Tamer Cavusgil, 2014). The company urges the use of energy effective computers in its worldwide operations. Dell is another company that has employed CSR in its operations. The company is well known in the business of manufacturing computers. The company has an initiative of accepting old computers from its clients free of charge. Through this activities, the two companies have benefited through good business reputation.
In conclusion, corporate social responsibility has positive impacts in the brand name of a company. Through social responsibilities, the company gives back to the society an initiative that attracts more customers. Organizations can also take part in the country’s matters to become better corporate citizens. For example, companies can urge their customers to vote during election periods. Also, through innovations, companies become better corporate citizens.
References
S. Tamer Cavusgil, G. K. (2014). International Business: The new realities. New Jersey: Pearson education.
Lindgreen, A., & Swaen, V. (2010). Corporate social responsibility. International Journal of Management Reviews, 12(1), 1-7.
Frederick, W. C. (2008). Corporate social responsibility.