The Fashion And Conservation Of The Environment

The fashion and conservation of the environment

Introduction

In recent years, young people have been increasing He says that the clothes to buy and that are put every day is what pollutes the most, since in a recent article in the UN, “the fashion industry is the second water consumer worldwide, it generates about 20% of wastewater and releases half a million tons of synthetic microfibers to the ocean every year. 

Developing

The average consumer buys 60% plus clothes than 15 years ago and each article preserved half of the time.”(UN) .Global picture. When you think about industries that have a detrimental effect on the environment, the manufacturing industry, energy, transport and even food industry come to the minds of people. However, according to the UN Conference on Commerce and Development (UNCTAD), the fashion industry is the second most polluting in the world. In addition, the fashion industry produces more carbon emissions than all international sea flights and shipments together.

With the consequences that this has on climate change and global warming. The arbitrary model in the sector is that of "fast fashion", which offers consumers constant changes of low prices collections and stimulates buying and discarding frequently clothes. As a result, the production of clothing doubled in the period from 2000 to 2014. Many experts, including UN experts, consider that this trend is responsible for a wide range of negative effects in the social, economic and environmental fields, and insist on the importance of enduring that clothes are manufactured in the most sustainable way and possible ethics.

Panorama in Latin America. In Latin America, an industry in transition towards a sustainable model already begins to take impulse. Designers are already implementing, experiencing and seeing possibilities that take advantage responsibility with nature. (World Bank). Initiatives of Latin America as "Sacred Thread", which since 2013 has implemented an inclusive development model.

Where he recognizes the important cultural contribution that artisanal communities have in Latin America and seeks to empower women with tools that allow them to improve their quality of life. (Sacred thread, s.F.) or we also have "Evea", a social organization on sustainable fashion, whose vision is a responsible and inclusive production that contributes to the conservation of biodiversity (Evea Ecofashion, S.F.), which were supported at the time by the World Bank, through the competitions organized by the "Young Americas Bussines Trust", are working with this vocation.

Although it is not yet a large -scale phenomenon and there is much to do, it is hopeful that some companies are taking letters in the matter, especially if it is taken into account that until 10 years or less very few spoke of sustainable fashion. Nowadays, the behaviors generated. Studies show that people actually use 20% of their closet. (Colombia brand, s.F.). In Colombia there are several brands that have welcomed this production philosophy.

Implementing more sustainable practices from the environmental and the social to reduce their negative traces on the planet, generate well -being in its environment and, thus, offer in their products an added value for the new wave of responsible and reflective consumers. Beyond a fashion or preference, the figures regarding the damage that this industry produces towards the environment, have generated a movement of conscious consumption and sustainable fashion. In this way, all those involved in the chain assume part of the responsibility and contribute to the solution. 

Likewise, many large companies such as Zara and H&M have begun to review and improve their production processes. Encouraging even receiving used clothes from their customers to recycle or reuse and promote a sustainable cycle. In addition, local brands such as Aldea, Aldado, Hope Made in the World, Fokus Green and even Pink Philosofy, have opted for the sustainable development of their products, from friendly eco fields to certifications of responsible labor responsible. This new generation of Colombian designers is committed to slow fashion, prioritizing the quality of preparation, design and quality of life of its employees above mass consumption. 

The development of Bogotá is perceived in all sectors, and fashion is no exception. Every day the number of national designers who adorn the luxury showcases that are distributed throughout the city. This is why a space from April 25 to Bogotá Fashion Week 2017 was opened, with the aim of continuing to position the city as a national and international reference, from talent and brands of Colombian origin. The fashion offer in the city is up to the world’s great capitals. The collections of national designers allow to assess the work done with Colombian products and materials.

Many of them influenced by the ancestrality of our artisans. In each product an identity associated with its national origin underlies. Through the BFW the city aims to be recorded in the circuit of world fashion capitals, since this sector belongs to 15.8% of Bogotá industrial GDP and is composed of 30.805 companies in the city and the region, according to data from the Mercantile Registry of the Chamber of Commerce of Bogotá (CCB). The city concentrates 48% of the establishments that develop activities associated with the fashion sector in the country, according to Invest in Bogotá.

However, even with the companies that are linked every day to the movement of sustainable fashion in Bogotá, it is evident that there is still awareness by the young Bogota consumer in front of fashion and that is why the next research question is asked: What is the impact of sustainable fashion on young Bogota in 2020? Determine the impact of sustainable fashion on young Bogota. Identify the current and future situation of the fashion industry in a sustainability context.  Analyze the sector, both globally and nationally, to frame the characteristics and trends that define it. 

Evaluate the purchase behavior of young Bogota in front of the textile industry. The realization of this research is of great importance, since it intends to identify the behavior of young people in the face of the new sustainable fashion trends, this project focuses on the objective of sustainable development number 12, which is called responsible production and consumption, This has the function of guaranteeing sustainable consumption and production modalities. As is well known, at present, there is no country in the world that has not experienced the dramatic effects of climate change. 

Greenhouse gas emissions continue to increase and today are 50% higher than the 1990 level. In addition, global warming is causing permanent changes in the climate system, whose consequences can be irreversible if urgent measures are now taken now. Numerous dyes, bleaching and prints contain toxic substances, which during manufacturing end in the waters and rivers of the production areas, and then end at sea, making this a global problem. But the matter does not end there, if those garments have been washed or dyed with products containing toxic substances.

There are always remains that are released again to the water channels from the countries where the garments are washed, with what is closed the circle of pollution. Many of these substances are persistent organic compounds that, as experts in the field point out if they arrive at the sea can end in the fish that we eat and end in our body, something not especially recommended taking into account that these products can be carcinogenic and disruptors hormonal. The simplest would be to ban them around the world, not only in some countries. After all, the sea does not know borders and pollution even less. 

In addition to going to the dumping pipes of textile factories, Greenpeace has analyzed numerous garments in search of toxic substances, which has allowed him to sit face to face with companies and ask for greater responsibility. All large brands make this type of analysis on their own, so they are likely to be recorded that many of their suppliers use products that for example in Europe are prohibited, although everything indicates that they do not decide to take a step forward until they are forced to it. (Greenpeace, S.F.). Despite depressing statistics.

Fashion producers and consumers are increasing. The textile sector is transforming its mode of production. After years of free road to contaminate aggravated by the increase in production as a consequence of fast fashion, manufacturers and designers are taking note to make their most sustainable collections, on the catwalks and in the pouring pipes (Greenpeace, S.F.). 

Some smaller companies have also joined the movement to change the dress industry and implement a sustainable business model. Among them are the Switzerland Freitag, which uses tarps and truck safety belts to make bags and backpacks; Indosole, meanwhile, manufactures shoes with old tires; And Novel Supply, from Canada, has a return scheme in which customers can return their garments when they no longer use them so that the company recits them. Now, to achieve economic development and sustainable development, it is urgent to reduce the ecological footprint through a change in the methods of production and consumption of goods and resources.

The efficient management of shared natural resources and the way in which toxic waste and pollutants are eliminated are vital to achieve this objective. It is also important to urge industries, business and consumers to recycle and reduce waste, as well as support developing countries to move towards sustainable consumption patterns by 2030. (UNDP, S.F.). That is why the importance of this investigation, since, although the responsibility is of the industries and their way of producing clothing, the responsibility also falls to the consumer, since in the end it is the one that has the ability to decide what it wants or Do not buy and how often.

conclusion

In this way, the industry must be adapted to the desires and needs of the consumer in a sustainable and environmentally friendly way, it should be noted that young Bogota are the center of this research since in this generation the power of change fall For new generations, so we believe it is important to determine the impact of sustainable fashion on young Bogota.