The New York Times Company

According to the company’s recent financial reports, it had improved profits and increase its revenue. A significant percentage of the revenue came from advertisements and the digital subscription initiative which reduced the number of printed copies thereby reducing the operating profit. The increase in gross profit margin is an indication that the company’s business model is working despite realizing a decline in the total revenue in the third quarter of 2016.
The company launched the digital subscription initiative which lured many customers and led to increasing in the number of subscriptions. This increase is also reflected in the revenues. Therefore, its business model will remain sound for as long as more customers get involved and the company keeps posting positive results. The company is continuously creating new products for clients which improve the customer base; this justifies further that the business model will remain sound. (The New York Times Company quarterly earning report, 2016, retrieved from www.nytco.com/investors)
The company’s revenue stream from advertisements is declining. The third quarter print advertising revenue of the company decreased 18.5 percent as result of the reduction in display advertising. The total advertising revenue is declining despite the slight increase in the digital advertising revenue. This is because the digital advertising revenue takes a small percentage of the total advertising revenue, therefore; the influence of the increase in the digital advertising revenue has a minor effect on the overall decline of the total advertising revenue.

(The New York Times Company quarterly earning report, 2016, retrieved from www.nytco.com/investors)
The increase in delivery prices and the revenue from the online subscription strategy led to a 3.0 percent growth of the circulation revenue. The circulation revenue from digital subscriptions to the corporate’s recent commodity increased in the third quarter of this year. The increase in the income signifies that there was an increase in the number of customers and the circulation fee. The tremendous increases in subscriptions indicate that the subscription fee is growing since as the subscribers keep increasing, they keep paying the subscription fee. (The New York Times Company quarterly earnings report, 2016, retrieved from www.nytco.com/investors)
Exxon and Pfizer
Exxon’s objective is to increase the production while also maintaining the product quality standards. Exxon also aims at improving its products through technological innovations and developing new products for the customers. The company also has an objective of maintaining its financial strength so that it can be able to pursue appealing investment opportunities. Pfizer on the other hand also have objectives which include innovating and developing a new generation of high-value products, investing and allocating their capital properly to create long-term returns to their shareholders.
Exxon’s Objectives
Global integration: this is a strategic objective to capture core areas in the market around the world so as to make it hard for the competitors to survive.
Disciplined investing: this is a financial objective that focuses on efficient use of capital in investments to achieve good returns.
Pfizer’s Objectives
Maximize value: this is a financial objective that aims at creating long-term returns to the shareholders and the company through viable investments.
Earn Greater respect from society: this is a strategic objective that helps the company have a significant clientele for their products by improving access and acting as corporate citizens.
References
The New York Times Company (n.d.). Quick Links. Retrieved November 05, 2016, fromhttp://investors.nytco.com/investors/financials/quarterly-earnings/default.aspx?LanguageId=1