The Use Of Technological Resources As A Marketing Strategy

The use of technological resources as a marketing strategy

In recent years, RDS has become a very important source of communication between people and work is no exception, since this medium helps as an entrepreneurs marketing strategy to be able to promote their products to their customers and many of These networks such as Facebook, Instagram among others, are means of advertising so that these products are known by people. From its origin, the objective of advertising aims.

For many years the traditional or basic advertising routes included newspapers, radio, television, magazines and flyers. These channels allowed companies to choose the best advertising method depending on their budgets, which needed to address with specific market segments. So the most expensive options to pay were not available to micro companies and however, the disadvantages of traditional advertising is that this medium is usually one of the most expensive than the new methods, since in addition to the expensive That they were able to buy advertisements for TV, it is also necessary to achieve the results that were needed . Likewise, the lack of traditional advertising opportunities, since it does not allow to have changes in the market in a quick way, so to create these advertisements, it should be done in weeks or months in advance so that these can be published Either through a magazine or periodic, so they need a lot of time and additional production expenses in between, now small businesses with technologies can communicate with their customers in just minutes by publishing and updating information in the social media.

Therefore entrepreneurs have chosen to ally more to the digital era such as social media especially the social network Facebook, since with this medium they create more fun and entertaining content for users and with the advent of the Internet, it has become One of the main advertising routes also with the help of digital marketing today is becoming a very effective and facilitating instrument of the process for the sale of a product, thus using several media that manage to devise new business forms and strategies that are focused on expressing more opportunities so entrepreneurs must develop new forms of communication and integrate into a marketing plan . Professionals who have knowledge of digital marketing, think that if a product is not published by social media, this product simply does not exist. 

So that social networks become a greater influence on the community since they are the most used by people, so entrepreneurs through the social network Facebook can show or promote the products they offer and thus the Community would be aware of what you are going to buy and thus businesses would have a greater peak and greater positioning in social media, but to be able to have a good reception and that these products are bought quickly, the entrepreneur must take into account the interaction that You must carry in the promotion of these products such as being able to include either text, audios with images, videos or any other form of communication, since some of the most important features of the social network Facebook is the part of the continuous interaction between Members, so they are currently considered of great importance, both for individuals and for companies, since they rely on the only one in Laz existing social and the formation of new friendships among users. 

Therefore, the objective of this project is that the advantages of the Facebook social network as a means of advertising for digital marketing for a venture, making its importance and value today, are known, since this medium has currently revolutionized in the Laboral scene .Therefore, the proposal of this project is to use the Marketplace Facebook section, as a means of sale of a product, so this section is clearly designed for people to promote their products quickly and easily.