Tourism

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Tourism
Business thrives through various initiatives that help it to be known to its target customers. One of the strategies that firms put in places includes marketing. The following discussion will comprise insights on internal marketing and other related concepts applied in the tourism sector.
Internal marketing refers to the strategies and activities that are undertaken by a company with the aim of promoting its goods and services to its employees. The main aim of using internal marketing is creating a brand through employees as it makes them be attached to the company’s goals and objectives. With such an identity, it is likelier for enthusiastic employees to share the company’s information in most of their social networks thereby advertising products and services.
Internal customer service is an essential feature in any company. It serves the purposes of making internal customers satisfied with the service thus sharing to other external customers. The internal customer service will affect the quality of the external customer service as what is being done in the inside is likely to be portrayed to the external customers (Hogan, and Coote 1615). Pleasant internal customer service will lead to satisfactory external customer service. For instance, a hotel manager can opt to give discounts to internal customers such that the same information will likely be spread to other external customers.
Customers are gathered from the targets groups that pose as potential customers.

One of the techniques of gathering customer information is through acquiring their biographical data. It can be done by collecting data such as names, address or phone numbers whenever they make any inquiry. Another technique involves the use of satisfaction surveys to customers who have visited the stores or searched to the product online. Through engaging them in the survey, their information can be recorded and saved for later use.
Organizational performance needs to be tracked for the decision-making process within an organization. One of the techniques used to measure organizational perform is through control charts; they are graphs that information on performance records for a given period and later compared between periods (Hogan, and Coote 1615). Another technique involves use of Pareto diagrams, they are used to detect defects and costs and decisions made with the help of the diagrams.
Work Cited
Hogan, Suellen J., and Leonard V. Coote. “Organizational culture, innovation, and performance: A test of Schein’s model.” Journal of Business Research 67.8 (2014): 1609-1621.