W 3 DQ 2 Collection of Data and Analysis

Student’s Name
Professor Name
Course
Date
W 3 DQ 2 Collection of Data and Analysis: Internet Survey
The significance of stakeholder’s feedback and the need to consistently improve and increase effectiveness in sectors of the economy such as business and research institutions have increased the demand for a quick and efficient way of collecting data in the field. As a result, online survey platforms have gained a tremendous amount of popularity credited to the several benefits it offers its users. They include;
Cost-efficient
Online survey tools have received praises from its users due to the low set-up and administration costs. The medium eliminates the cost incurred in printing posters, papers, making calls and transport, for the case of in-person surveys.
Time efficient
There is very little time spent in creating, issuing and analysing surveys gathered through online platforms. Most of the internet survey sites such as InboxDollars and Global Test Market offer amazing tools such as online feedback management system that allow the user to create, issue and analyse the data collected. As a result, the system significantly cuts back on time spent in carrying out a survey.
Accessibility
Online platform can be easily accessed through devices such as mobile phones, laptops, and tablets.
Reach and scalability
Internet surveys allow the user to access millions of respondents and has unlimited geographical range. The surveys can be written in different languages. Moreover, the internet can be manipulated to restrict the questionnaires to the required respondents.

However, like other survey tools, the online survey faces some challenges. They include;
Absence of interviewer
The medium faces significant limitations when implementing open-ended questions surveys. The lack of interviewer limits the ability of the study to explore questions further.
Limited number of respondents
The tool is only limited to respondents with internet access
Survey fraud
A considerable number of respondent give feedbacks that lack credibility since some of them are after incentives rather than contributing to the research.
Yes, I would use the internet when carrying out a survey. The challenges such as survey fraud and limited respondents are currently solvable and can be avoided. The advancement in technology and improvement in the statically analysis methods offer methods to counter the cases of fraud. Moreover, according to Statista’s October 2018 statistics, up to 4.2 billion people are active internet users (“Global Digital Population 2018 | Statistic,” 1). In this case, the reach is quite high and enough to conduct a credible survey.

Work Cited
“Global Digital Population 2018 | Statistic.” Statista, Oct. 2018, www.statista.com/statistics/617136/digital-population-worldwide/.