Walt Disney Company, Its International Commercial Expansion Can Generate World Monopoly

Walt Disney Company, its international commercial expansion can generate world monopoly

The Walt Disney Company was founded in 1923 by the Walt and Roy Disney brothers, and is currently the leading company in dissemination of information through means and entertainment to various audiences in terms of market value. In turn, it has the 4th world popularity post in market section. The company began with an animation study, movements within the film industry;At the moment, it has under its name various television channels, thematic parks and products. With this growth, the company has also generated high income in its shares, with only last year acquiring more than 20,000 million US dollars with all sections.

It was in 1934 when Disney launched her first animated feature film, Snow White. This production tape promoted the potential that the company had in the films sector, and with it, in the field of entertainment. Already after the time of World War II, Disney remained standing and returned to the world of cinema, but this time with live action films. Buena Vista Distribution was the first distribution industry that I create Disney for the expansion of its product, this act took into account in 1953.

During this period the company implements a great idea, one that would generate more than 70% of their total income, direct interaction with the public. In 1971 the company developed its new source of income and creation of a physical interaction attractiveness, The Walt Disney Parks, Experiences and Products.

This is one of its many branches, it is its way of addressing different market sections. This part of the great company dedicates its concentration to commercial products, thematic parks, books, video games, attraction parks and hospitality. The first striking attraction he made within this segment was The Walt Disney World Resort.

It would be until the 80’s when Disney programming could enter the world of television. They could be incorporated into this segment thanks to their contracts and connections with channels such as NBC and ABC. For 1995 Disney developed his own channel and obtained the right to property of companies such as AE Television Network, Capital Cities and ESPN. At this time, Disney had a diverse range of segments and types of varied audiences to expand its propaganda, series and news of importance already determined.

The Walt Disney Company and its acquisition of various companies and entertainment media can generate a monopoly without competition within each of the acquired sectors, if taken to the long scale. By having so much domain over the entertainment section, the company can begin to control the means of dissemination of information, promoting only news and cases that are of interest or generate a benefit and impose a regime on what is addressed to the public regardless of theHow the receiver takes.

The Walt Disney Company has in mind to grow exponentially within the entertainment world to have a great monopoly control over that industry. Having no competition or a risk of revocation of acquired power, the company can maintain a consumption system possibly based on the capitalist system, to in turn create a rule of continuous consumption on its same products and objects of the brand. It may be that this thought is no longer based on generating profits, but to create an ideology and manipulation of the information system to the public. Propose a monitoring model based on the first ideals and consistency of initial thinking.

The Walt Disney Company has 6 divisions under control, each with an important mission within the broad movement of the company:

• Walt Disney Direct-To-Consumer & International. It is a business division consisting of Disney streaming services, foreign media businesses, global advertising sales for ESPN, ABC, Fox, FX Networks, National Geographic and Disney brand channels.
• The Walt Disney Company Latin America.
• Walt Disney Studios.
• Disney Music Group
• Group, Walt Disney Parks
• Experiences and Products, Walt Disney Television

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