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Web Transaction Logs

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Web Transaction Logs
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Web transaction is a series of URLs joined into a single complete process. Distinctive dealings are when a client logs in an adherent website, creates an acquisition on a shop site, completes and sends a network form and executes other collaborations with a web application and website. The transaction logs are critical components of every database. Each server database consists of a transaction log with the sole responsibility of recording every database modification and all transactions made. All activities on a website are recorded and are very useful when analyzing user activities and preferences. When transaction logs, shopping cart databases, registration forms, and tracking files are combined, they help companies understand how clients behave online.
Online business decision makers are facing increasing pressure to pursue and receive the best of each opportunity. Opportunities may be acknowledged by statistical scrutiny of the buying information data. Still, there is a lot of extra information hidden behindhand the application back end. This is information located mostly in log archives. The web server access log files provide data that allows analyzing and measuring the calls at an e-shop. The diagrams and reports produced can aid ascertain website insufficiencies. The amount and structure of the data deposited in the access record files depend greatly on the kind of application generating it. The logs are very important for online shop operators as they help them understand what the clients search for and monitor their activities in order to improve organizational services and decision-making.

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The logs that can be analyzed include error logs, server logs, and cookie logs. Error logs deposit information of failed requests, timeout problems, and authentication failures. Server logs are deposited in the extended or common log file format. The cookie logs information helps to enhance the transaction-less condition of web server dealings, allowing servers to track client entrance through hosted web content. Analyzing all the web server logs offers deep awareness of consumer behavior, website traffic, and market demand. With this information, an online retailer would remove or add certain products and also make strategic changes in the pricing that may result in huge gains. Since the main objective when creating an online shopping website is to boost brand consciousness and rise end user gratification, taking a keen look at the logs could aid in attracting more guests to the website. Thus, weblogs are paramount for one to succeed in an online business.
The registration forms offered by the firms that operate online are of great importance because through them, clients’ details are captured and stored in the company’s database. From system logs, the firm can easily tell the number of customers they serve regularly. The registration also helps the firm to offer excellent customer service on each order, improve on merchandising and site recommendation as well as checking out following orders. The firms are able to identify customers based on their shopping behavior making it possible to alert them once products are in stock or when there is a discount on the products. The shopping cart database and tracking files logs play the same role of aiding the firm to understand what the clients order or prefer once they open the firm’s website.
The dynamics of the web and its rising significance as a commercial platform trigger the necessity of new tools and methods for business effectiveness. Web analytic methods need to offer the necessary preoccupied sight of the fundamental customer practices and critical pathways of site guest behavior. The website logs are vital in caring out the analysis as they contain data of all client’s navigation and activities on the website. Therefore, web transaction logs, registration forms, tracking files, and shopping databases when analyzed help a firm understand how clients behave online.

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