Your marketing plan may need an estimate of the size of the market potential or industry potential for a particular product-market in which you compete.

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Marketing plan
A market plan is a business document that has a precise idea on how to execute all marketing plans by the business. For a company to accomplish well its marketing strategies, it must create a well-defined market plan. Following the disclosed data on mobilexUSA of NAICS code 621512, according to the number of establishments and the number of receipts received as compared to payroll, it’s therefore essential for them to come up with a good marketing plan and strategies on how to market their product (Census bureau, 2008). It’s achieved through connecting with intermediaries.
Marketing intermediaries are essential elements in the distribution of a company’s product. It is impossible for a business without intermediaries to be successful. Channels play three significant functions; they include: helping in the transaction whereby they buy the product from the producers, sell the product to the respective consumers besides that they take various risks for instance competition from other groups. They also help assemble, sort, store, and transportation of products. Finally, they facilitate information such as coordination and post-purchase service functions.
Being a special type of product as compared to other products and it’s only for hospital purposes, it requires very few channels who have skills and who are also specialist in the area. Having few intermediaries is also economical as it helps in reducing the cost.The reason for having channels is to assist in developing customer relationship at every level and other business strategies especially in identifying and addressing opportunities for growth, profitability and product distribution.

They also give the company easy time to specialize in production. Therefore pharmaceutical sales representative and others are one of the channels involved in marketing the product. Most people who work for mobilexUSA complain that they work for long hours. But they recommend the company for helping them develop skills. They rarely communicate with everyone as they are always busy and their dependability on the company is very high.

Work cited.
Census bureau U.S. American Community Survey, U.S. Census Bureau: Field Representative’s Manual, Volume 3, U.S. Department of Commerce, Economics and Statistics Administration, U.S. Census Bureau, 2008.