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Apple company

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Apple Company
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Apple Company
Background
Apple Company is an organization that has gained fame globally. It was incorporated in 1976 as a dealer of computer appliances (Lüsted, 2012). An analysis of its operations reveals that in about a decade the company underwent expansion and resorted to specializing in dealing in the provision of many more services (Arthur, 2014). The company developed the iPod that made Apple the unbeatable market dealers in music player (Mitchell, 2008). Later, in 2007 Apple joined the phone industry with the iPhone and it has remained successful with more developments to this day (Jie, 2009). Currently, Apple is a consumer goods company and, therefore, efficient evaluation of this organization calls for the diligent understanding of its products and consumers. In this regard, this paper seeks to examine Apple in terms of its operations, global presence and cultural accommodation, marketing/sales, customer service and support as well as community and outreach services and the extent to which social media has been used.
Global Presence and Cultural Accommodation
Apple has demonstrated great ability in the establishment of a global brand that possesses a strong identity (Mitchell, 2008). This, in essence, presents evidence that Apple embraces cultural understanding. iPhone 6 and 6 Plus were available on markets of 69 countries by October 2014 with a plan of making these products available in 115 countries by the end of 2014 (Arthur, 2014).

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To ensure that Apple’s global presence is maintained, the organization uses social media such as directed Facebook pages as well as offering products in diverse languages. The high degree of Apple’s embracing of the diversity of its products and customers gives it a grade of 5 out of 5 in terms of global presence and cultural accommodation.
Marketing/Sales
Apple manages to compete as a result of using its Apple brand name that is already strong (Lüsted, 2012). The brand has undergone significant development where it has led to an expansion in products and services offered (Jie, 2009). Facebook and YouTube have been employed in the marketing of Apple products. For instance, Apple displays its new products on its Facebook pages. Through YouTube, the company posts videos and pictures that catch the attention of the said social media users. Apple is awarded 5 points out of 5 on this element.
Customer Service and Support
Apple company is convinced that all elements relating to customer experience are necessary (Mitchell, 2008). Facebook has proved to be the best medium of reaching out to Apple customers and providing them with needed services. Through this media, customers are presented with the opportunity to ask questions regarding Apple’s products and even provide their suggestions regarding the same. It is observed that the above stated development has led to an increase in retail reach to iPads and iPods through diverse resellers as well as the online stores (Arthur, 2014). As such customers get direct experience of the products of Apple where they are provided with a no-pressure environment to explore the Apple family, try out the organization’s products, be trained and obtain practical help. Additionally, Apple staffs are helpful in a friendly way. To this end, a feeling of inclusivity by the community is experienced as the community is led to understand technology and its importance. This section would be awarded a grade of 3 out of 5 as Apple was all along hesitant as regards using social media until recently as put by Steve Jobs.
Community and Outreach Services
Facebook, Twitter and YouTube are the most common platforms that Apple uses to connect with the community. Initially, Apple worked hard to provide products and services that were not complicated for its customers (Arthur, 2014). As much as the Apple’s brand position has changed over time, it still holds on its promise of always providing its customers with products that address their needs (Jie, 2009). Carrying out community outreach activities has provided community members with a chance to connect with the community members through social media (Arthur, 2014). The organization uses the above mentioned platforms to inform its partners and customers of the arrangements and even posts the same. Facebook and Twitter have embraced Apple’s iTune that promotes the music of both local and international artists. On this element, Apple has a grade of 4 out of 5.
Overall Impressions and Recommendations
The above analysis reveals a systematic enhancement of Apple products that are observed in every release. This is because, every time a new product is developed, it comes with added features or removed ones and an improvement of the products is experience in regard to stability and performance. Marketing of the Apple products has been enhanced through social media where the phone appliances use Apple’s features. This is done through sharing of things like songs, videos through Smartphone features such as Bluetooth, Whatsapp and many more features that come with the Apple appliances. Consequently, to improve the performance of the organization, there is the need for constant enhancement of the introduced technologies in addition to realizing the commitment of ensuring that the Apple products reach all parts of the world given the availability of the social media platform that promotes the whole process.
References
Arthur, C. (2014). Digital wars: Apple, Google, Microsoft and the battle for the Internet
Jie, X. U. E. (2009). The Practice and Enlightenment of Non-competitive Strategic Alliance——A Case Study Based on the Cooperation between Apple and Nike Company [J]. East China Economic Management, 6, 027.
Lüsted, M. A. (2012). Apple: Company and Its Visionary Founder, Steve Jobs. ABDO.
Mitchell, J. (2008). Business improvement districts and the shape of American cities. Albany: State University of New York Press.

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