Business Plan for Females Changing Africa Magazine

Introduction
The phenomenal work done by many unsung heroines in Africa forms elements that ought to be considered recognized and brought to public domain. They present an opportunity to critically present their contributing elements towards sensitive issues affecting the society in Africa. The idea in this paper, therefore, intends to showcase the substantial contributions that result from the efforts of women in Africa continent. It seeks to encourage women in various fields to take responsible and challenging roles as they have massive abilities and potential. There has been a rise in the involvement of women in activities that were considered to belong to men. Women have participated in various sectors of the economy, social and political areas. Also, they report high productivity regarding their productivity despite the challenges faced as a weaker gender. The women changing Africa magazine will be published on a quarterly basis and distributed to reach communities in the interior areas of the continent. Therefore, the governments, regulatory authorities, international bodies, and the NGOs will have an opportunity to learn contributions by African women and the fight for female rights.
Contextual Background
Women across the globe act as the cornerstone of stability and social progress despite the gender inequalities exercised in various states all over the world. The issue of women empowerment and development has raised concerns across Africa as a result of the outstanding and substantial contributions facilitated by women in Africa.

Despite the tremendous achievements of women, the society fails to recognize these unsung heroines. Women in Africa have largely contributed to the fight against slavery, liberation and for civil rights. These formidable assets help African countries in eradicating poverty, hunger, and diseases.
However, the media in our current generation fails to cover this critical view of the African woman. The mainstream media depicts African woman in an entirely different version in that she is oppressed, miserable and sad. Often, the media covers stories of oppression by men, suffering within their setting, traditions and appear in a controlled form. The women changing Africa magazine, therefore, recognizes the adverse effects that are drawn from such depictions.
Major news in media coverage rarely reports on the contributions in political, social and economic sectors made by the female gender. It emphasizes on presenting only a one-dimensional view of women in that the brighter side of reality is often flattened and diminished. An insight into the media covering the female gender in Africa shows that it is exploitive and victimizes the women.
Purpose of the magazine
Women Changing Africa magazine is purported to showcase how women in Africa are majorly contributing towards political, social and economic issues across the continent. It is intended to present an opportunity for the readers to get the right information for real contributions made by the female gender. The magazine, therefore, brings forth the crucial and significant contributions by the female gender towards the growth and development of women and girls rights.
The quarterly journal will present an opportunity for exploration of heroic deeds in Africa with the ladies as the first contributing agents. The invention will, therefore, enable women to achieve their goals in all the aspects of life despite the challenges and victimization. Various women on the African continent have significantly championed various issues including early marriages, sanitary provision to the less advantaged, female genital mutilation and peace in Africa. Most of the women fail to reach the media attention as their work is majorly at grass root levels. The magazine, therefore, sets to highlight all these operates in a bid to achieve its objectives.
Project objectives
To recognize African women who contribute to heroic deeds in Africa
To amplify the works of women at grassroots
To bring to the fore the critical work being done to advance women and girls rights
To encourage women to take up more responsible and challenging roles in the society
Validation for the magazine support
There are various reasons why this magazine plan should be supported and implemented as discussed below.
1. The contributions of African heroines are unrecognized and unacknowledged. The magazine will present an opportunity for the exploration and recognition of various contributions by African women in different sectors of the economy. It will, therefore, bring their contributions into public domain facilitating their recognition, acknowledgment, and validation.
2. The magazine offers an opportunity for the leaders and activities in championing for girls and women rights. Since the magazine intends to reach a broad audience, it will facilitate proper and adequate flow of information thus facilitating the necessary change.
3. The women changing Africa magazine is unique as it majorly focuses on the contributions made by women in Africa highlighting the experiences, challenges and approaches used in their work.
4. Presentation of heroic deeds by women is a key factor in promotion of the girl child in the society. The heroines will act as mentors and admiration figures in the community thus leading to improvement of the status quo.
5. Women changing Africa serves as a motivating and reliable tool in promoting gender equality.

Activities
Activities Timeframes
Convene Reference Committee January
Call for contribution gathering
Formulate the aim of the gathering
Make promotional materials announcing the call
Organize a marathon launch event
Advertise through various forms of media-visual, audio and print media Feb – April
Call for contributors and Written Work
Visit libraries and archives and publish historical information related to women gender
Promote calls across the continent for the heroines
Liaise with the NGOs for sufficient information of grass root contributors April – August
Fundraising
Issue proposals to the governmental ministries
Liaise with NGOs and other promotional bodies
Ask for sponsors and individual members to make contributions August
Coordinating graphic designers
Recruit IT specialists
Acquire machinery for designing the graphics

September – November
Establishing a high-quality website
• Develop site description
• Estimate the cost and technology associated
• Hire developers
• Test the website November – December
Financial management
• Formulate a budgetary committee
• Formulate financial forecasts
• Estimate costs and funding
• Generate financial reports January – December