Comsumer Relations Bulletin

Consumer Relations Bulletin
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Consumer Relations Bulletin
A bulletin can be defined as a pamphlet that contains brief statements of a summary of critical information which the targeted group needs to have or directed to the public. For instance, it can include the code of ethics to employees of an organization. A consumer relations bulletin is a pamphlet which contains a summary of information on how to communicate to customers, solve disputes when they arise and how to build customer loyalty and trust. This paper is going to create a bulletin of consumer relations showing the importance of effective consumer relations Strategies for effective consumer relationships.
Special Notice to All Employees
Efficient Consumer Relations
You are the hosts to our customers and they are the visitors to our premises, the reason as to why you wake up daily to come to work is to make our guests satisfied. The organization depends on the customer and the consumer gives us a chance to do them a favor. You must make your life worth living by serving others. Some may ask the question “to what benefit is it to the organization to create effective consumer relations”. Below are the answers to this question.
Identity issue- the only thing that makes two similar organizations offering the same product is the customer relations that they portray. This creates the positive image in before consumers.
An ongoing concern for the group.

An organization spends a lot of finance in acquiring users in particular through promotions hence it’s hard to get a customer than to keep them but with good customer relations it can keep them for a long time.
Solve complaints. Customer relations is important to an organization because it helps the customer service department to address any complain arising to avoid cases of being sued for poor services.
Loyalty from customers. A business achieves this through customer relations.
An increase in consumers. The loyal consumers tend to influence others to try the organization’s services hence increasing the number of consumers (Geissler, 2001, p.488-502).
Now that you are aware of how crucial Consumer Relations is to the organization, the following are the strategies that can help you acquire effective consumer relations
Give the consumer life priority. This will be effective by giving the consumer all the attention despite the circumstances that you have. Ensure that you provide all the necessary solutions and if you cannot offer the solution refer them to another person who can be of help then make a follow-up.
Direct interaction with the customer. All employees can make this possible by creating time to talk to their customers. For instance, one can decide to create a Facebook page where he/she can communicate with the clients directly and find out how they are doing. Alternatively, the manager’s offices can be open for more consultation of policies.
Frequently change the form of communication to the consumers. You can decide to change the usual way of information and flavor it a bit by, for example organizing a seminar where the costumers can meet the employees one on one can get more solutions for their questions
Frontline employees. Put on a warm smile and welcome the employees nicely. This might seem very simple, but it makes the consumer feel loved and appreciated.
Ask for feedback from consumers. Creating a website or a page for comments from all the customers you serve can get them build a trust and be loyal because they feel that you are concerned on how they feel.
Asking for suggestions from consumers. Giving consumers an opportunity to give their opinions makes them feel like they are part and parcel of that workforce. They tend to trust and give their honest opinions on your services.
Create a customer service department. This is one of the ways of ensuring fast and efficient services to the consumers. When they have a channel to solve their small issue, for example, offering emergency help in a case of an accident by advising them how to go about it. This improves the customer loyalty.
Listening to the customers. Listening is a tool of communication which is very vital. Employees should be attentive and capture all the information given by the customer to avoid giving the wrong solutions which can give negative impressions.
Creating a service culture in the workplace. Service culture entails picking calls with respect, greeting others, being kind to everyone and appreciating the consumers all the time.
Solving disputes constructively. The organization should provide a uniform training on how to handle customer disputes without causing more conflict (Bull, 2003, p.592-602).
‘Kind words can be short and easy to speak, but their echos are truly endless’.(Mother Teresa)
References
Geissler, G. L. (2001). Building customer relationships online: the Web site designers’
perspective. Journal of Consumer Marketing, 18(6), 488-502.
Bull, C. (2003). Strategic issues in customer relationship management (CRM) implementation.
Business Process Management Journal, 9(5), 592-602.
Teresa, M. Mother Teresa Quotes. Mother Teresa Quotes (Author of Come Be My Light).