Corporatesocialresponsibility

Corporate social responsibility
Name
Institution

Corporate social responsibility
Q1
The article demonstrates a case against corporate social responsibility where an explanation is provided to show why the CSR is growing promptly. Corporate Social Responsibility can bring success to the companies which work to match the interest of the public and the one for their business. Different managers view an application of CSR as an opportunity to seek profit by building on their important competencies for future success (Tim, 2010). The article has also shown that sometimes CSR can be risky especially where the government regulation applies. In such a case, the article has proposed that a company is obliged to obstruct the government roles and work on a more extended view by creating stable environmental conditions in business. Finally, the article has described CSR to be an essential constituent of the brand value since it determines the brand reputation which dictates the success of a business.
Q2
Yes. Dr. Karnani has suggested that in a typical business environment, the public interest must be in line with the business interest (Tim, 2010). Businesses which will want to keep with the competition must value the society so that they can attain the reputation on their brands. Gaining brand value by considering the affairs of the society enhances customer loyalty which in turn increases business success.
Q3
CSR is important, but it requires a business to sacrifice some part of its profits.

While 40% of the brand reputation is realized from the CSR, assets realize a loss of $3 trillion and this makes it difficult to ignore business interest (Tim, 2010). Most companies have therefore found it important to account for their operations while working on the CSR.
Q4
The above $3 trillion sacrifice on the profits that can be incurred on assets is common to most companies. The author stresses that to achieve the trend towards sustainability, there must be a universal impact from scarcity and thus the need to husband business resources (Tim, 2010). The effect is described as a tragedy of the commons across the planet implying that as the public seeks accountability, an action must be effected to safeguard the common good and resources which are shared.
Q5
The CEO should decide to work wisely on the rationales of the Corporate Social Responsibility (CSR) while striving to achieve a corporate image (Tim, 2010). The CEO should understand that by applying the strategy of CSR, there is a long-term benefit of increasing brand value. For the short term profits might not be possible since the CEO will be compelled to evade the government regulation, but in the long run, the business will stabilize and start realizing increased profits.

Reference
Tim M., (2010) Sept 1. The Case against the Corporate Social Responsibility. Retrieved on 6th October 2018, from http://business-ethics.com/2010/09/01/1714-the-case-against-the-case-against-csr/