destination theme park

Destination Theme Park
Author Name
Institutional Affiliation

Destination Theme Park
Mission Statement. The primary mission of the Destination Theme Park will be to create a profitable and well-managed business by creating an environment of excitement and fun for families, residents, and tourists. The Destination Theme Park will be committed to providing guests with consistently enjoyable recreational opportunities coupled with memorable vacation experiences in a safe environment. The Destination Theme Park plans to accomplish this mission through excellence in service, creativity, and anticipation of its customers’ ever-changing needs and prospects. The park’s ability to realize its mission will be measured by its profitability indices, continued growth, and feedback from clients.
Business Opportunity. Arizona does not have many amusement parks. In fact, Arizona and its surroundings remain one of the metropolitan regions in the U.S. without major theme parks. Further, the extreme heating conditions in Arizona, similarly, call into question if the currently available water parks provide adequate relief and fun to guests and residents of Arizona. Research shows that there used to be one spectacular theme park, by name Legend City, in Phoenix between 1963 and 1983 (Bueker, 2014). Legend City had competitors too, but they were not as pronounced as the Legend City.
Today there is a rumor that the Six Flag is likely to invest in Arizona’s theme park industry. The rumor is unproven and hence, cannot be taken for a fact.

The most renowned fact is that there is high demand for amusement parks in Arizona. Therefore, it is important to invest in the destination theme park to take advantage of the high market demand and low business competition. Such investment will be highly profitable and less risky since other environmental factors, such as the economy, political atmosphere, business laws and socio-cultures are quite favorable in Arizona.
Reference
Bueker, J. (2014). Legend City.