economic development

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SHORT PAPER ASSIGNMENT
With millions of websites being uploaded onto the web a lot has to be done to not just capture but to retain the interest of the traffic that goes through one’s website. There are a number of ways that this can be achieved. To lure and sustain the interest of customers then the website should always be user-friendly and visually appealing to your audience. Especially for businesses the creation of a website can be a great tool for creating and enhancing a positive public image. It can also be used to improve sales and get a better market share.
The Mentor, Ohio website is not as eye-catching as other websites. Its design is plain and the amount of information available does not strike as sufficient to keep a prospective business person interested in conducting businesses there. Yes, there are features such as drop down menus that are meant to increase the user-friendliness of the website but even those have very little information.
An interest capturing website tells a story to anyone who visits the website and gives as much information as possible to the person in the shortest way possible. Navigation through the website is relatively difficult as there are so many pages hidden within links. This becomes tiring to keep on searching through different links just to get what you want.
Some information that is missing that could ultimately drive in or out business enterprises from the area is the market availability and ways of expansion.

There is also very little information that is there about business policies and regulations. In as much as it is important to know the initiatives to bring in businesses and the incentives being offered there should also be information on what is required of the business.
The area from the website seems to be properly surrounded by roads and other forms of transport such as air due to the airport. There exists a large number of other industries that could either act as a support system or as competitors for the already existing market. This is valuable information before a business is established in any area. Mentor seems to be a developed region with well-established auxiliary services and thus a prime location for any business.
The city also has a lot of lands that could support the expansion of existing businesses. The acreage of the area and available land for business development is information that can be obtained from the website. This is very important to the existing businesses as it enables them to plan for expansion projects and know the land limit. The number of businesses that are in Mentor can help existing businesses plan strategically considering their competition. The business incentives drop down menu enables the business to be able to take advantage of the different opportunities that are within the town. Another important item on the website that could be of great importance to the existing business is the ease in acquisition of different business documents that is made possible by it. From the website, different businesses can be able to download different documents that are important to any business.
The interesting services and programs that run through the state that is the most beneficial for the business include the adequate network of transportation. This will enable easier distribution of the business’s output and cheap and efficient acquisition of raw materials.