Exploring the Rise and Fall of Nokia in Mobile Phones
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Nokia Case Study
1. What was the major purpose or problem described in the article?
The principal purpose of the study was to explain the reasons for the decline of Nokia.
2. What were the hypotheses and research questions?
There were three hypotheses which include: viewing Nokia’s decline as a result of the destruction of creativity, failure to adapt to evolutions related to technology and business model changes, and the failure of the management to develop excellent execution, strategies, and organization (Burgelman 46).
The research questions were:
What are the causes of Nokia’s dramatic rise and fall?
What are the components of the conceptual framework?
What is the processor steps of Nokia’s fall?
3. What type of sample was used in the study/studies reported in this article?
The type of sample used in the study that was reported by this article was information gathered by Doz in his capacity as a consultant in Nokia for two decades.
4. What types of methods were used in the study/studies reported in this article? (For example, questionnaires, observations, interviews, experimental manipulations, etc.)
The method used to collect data for the study was the primary data collection method. The main method used is interviews where Doz and Wilson were able to interview people who were in top managerial positions at Nokia. Doz was also resourceful through his experience as a Nokia consultant (Burgelman 46). The author of the article has used a secondary source, the book, “Exploring the Rise and Fall of Nokia in Mobile Phones.
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” to summarize his findings.
5. What were the results of the study/studies reported in this article? What were the conclusions of the authors?
The results of the study were that further studies need to be done on three subjects that will in a greater way to influence future management. These subjects include reasons why techno companies including Motorola, Ericsson, and Blackberry were on decline same as Nokia due to the stiff competition they faced from iPhone and Android-enabled phones. This is in addition to a need to research on why Nokia, Motorola, Ericsson, and Blackberry were not able to manage the disruption experienced in the mobile industry. Finally, strategic leadership qualities that were demonstrated by Risto Siilaasma; Nokia’s Chairperson, to dispose of the weak Nokia phone division, a move that salvaged Nokia company as a whole (Burgelman 47).
In conclusion, the authors’ state that a case study of the demise of Nokia provides an opportunity to scholars and business leaders on the challenges that big corporation faces as a result of advancement in technology as occasioned by other competing corporations (Burgelman 47).
6. What is your opinion or reaction to this article and the research reported in it? Please describe why you feel the way that you do.
The article does not clearly state the possible reason for the fall of Nokia as a company as would have been expected. The article instead creates an opening for researchers to analyze further the article that will probably answer the possible reasons for the fall of Nokia.
Work Cited
BIBLIOGRAPHY Burgelman, R. A. (2018). Administrative Science Quarterly. Stanford. Retrieved November 20, 2018, from [email protected] pp.46-47
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