J. Walkeranalysis

Name
Tutor
Course
Date
Johnny Walker Analysis
Summary of the Case
Since its discovery, Johnnie Walker whiskey has been one of the highly sought after whiskeys in the world. The whiskey’s success in the market is attributed to the producing company’s creative marketing strategies (Epstein par. 1). In other words, the company tries as much as possible to incorporate its customers. For example, before expanding to a particular region, the company conducts thorough background checks to establish the culture, likes, and dislikes of their target market.
Facts
Johnnie Walker is one of the world’s leading whiskey brands.
The brand’s marketing strategies have enabled it to sell in different regions of the world.
Keep walking logo has given the brand a competitive advantage.
SWOT Analysis
Strengths
Strong brand and customer loyalty.
Unique packaging that stands out and is recallable by the clients.
The brand’s heritage and legacy.
The brand’s popularity and association with the high-end clientele. Also, its association with special occasions.
Worldwide recognition of the brand’s logo “keep walking.”
Weaknesses
The high cost of brand protection due to the availability of the product replicas.
Low market penetration as the brand is not readily available.
Opportunities
More global protection.Consumers’ increasing purchasing power for such products.
Increased consumption of scotch.
Threats
Relatively low competitors’ pricing.
Increased availability and a high market penetration rate of locally blended scotch.

Increased consumption of champagne in special events.
Recommendations
The company should seek to work on its market penetration rate to increase its availability.
The product’s pricing should be carefully monitored to avoid losing clients to the competitors.
Work Cited
Epstein, Eli. The Johnnie Walker Brand: A Rich Blend of Design and Progress. 2 May 2014, mashable.com/2014/05/02/johnnie-walker-marketing-strategy/.