MARKETING PLAN

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Marketing Plan
Industry Analysis
There G6 app has a lot of potential considering that its users are youths. They comprise the largest and most active part of mobile app users. More so, this app provides a service that is not on the market. Therefore, of the users find it useful enough, then its potential for growth will be enormous. The youths and generation z are always on the lookout for information. Therefore, if they are provided with the educational services that they need. Similarly, with the precise nature of services rendered by the G6 Company puts it at an advantage. Before other apps are created for similar services, this firm may have acquired a lot of benefits from the sale of its app. Similarly, this Company would be in a better position to change the dynamics of its market niche as time passes.
As it is, the growth of the G6 app depends on its ability to gather as much information about its market. That would be important in the determination of the benefits and challenges of its market niche. With that, it would be easy to determine the areas with the highest potential for growth. More so, it would be possible to comfortably provide what the consumers would want to ensure that they are satisfied. On that note, there is potential for the increase in the size of the G6 app. The education industry is developing, and with its entry, it is bound to enjoy the absence of serious competition and a large number of consumers waiting for the services.

Marketing Program
Product Strategy
The mobile app business is dynamic, and therefore new products should have a competitive edge to survive the current competition. First, developers of the G6 should ensure that there is ample security for its application. That would ensure that the users are assured that their information is not compromised in any way. For instance, financial data should remain private and secure. Otherwise, users would switch to competitor apps that take care of their security issue. In the same manner, a reliable financial model should be incorporated in the design of the G6 app. That would allow consumers to perform transactions smoothly. For instance, if the marketing team decides to provide the basic app before users can migrate to premium use; then there should be an easy way of making payment for the full product package.
Second, the app design and development team should clearly define the role of the G6 application. That would allow the user to find the right information from their mobile devices. Consumers always look for reliability and usability in the applications they choose to use. As such, if that provision is availed, then an app will be utilized more. In the same way, the developers must ensure that the intended functionalities are working. In the context of the G6 app, it would ensure that the consumers can get the kind of information services they need. More so, they can make important transactions without experiencing any challenges. Complementary features can be added to increase the usability to the G6 app. For instance, the users can be provided with educational news updates as part of expanding their knowledge (Pitta 132).
Third, the developer of the G6 should consider using a flexible platform. That would make it possible for them to add extra features to increase the usability of this application. For instance, the Android development platform which is commonly used is a reliable platform. More so, a lot of people use Android phones. As such, users would want applications that are compatible with their devices’ operating systems. At the same time, using an application using a single platform saves on time. Therefore, the G6 will be availed on time for its consumers. At the same time, there is consistency in terms quality. Users look for dependable and stable applications. In the case of the G6 application, the consumers will be provided with a stable app meaning that it would not be susceptible to regular failures.
Lastly, the development team can consider whether they would want a web application for the G6 Company. Such would allow consumers with the flexibility of using either their mobile or web application. The reason is that web apps are not specific to development environments. Unlike native apps that would force users to use particular operating systems, the web option would be convenient especially to users that may not have good mobile handsets. While the development is underway, the marketing team can blog about the G6. This product strategy would ensure that potential users are kept aware of the development progress including the important features. More so, details on how to get started and maneuver through the app may be provided. With that, users can give their feedback about the changes they would want made to improve the app’s convenience.
Price Strategy
While the goal of the G6 is providing educational services, having a price strategy would help in getting the most out of its application. To begin with, the application can be offered for free. This approach will allow users to have ample time to test its usability, flexibility, and responsiveness. Once, the app gets compelling to the users; the promotion team can consider adopting the freemium strategy. In this option, the consumers will be allowed to access the basic part of the G6 app for free. However, once they feel that they would want to enjoy its full functionalities, then they will have to pay for the app. The sales from the premium version will tell the level of appreciation of the G6 app by the users. With that, it is important to have other strategies just in case the sales are not as anticipated.
The concept of the G6 Company is good, and the future is bright considering that there are no other companies in this line of business. Nevertheless, even with the best pricing strategies, sometimes premium sales may flop (Utaka 414). At such a time, the creation of discounts may help salvage the situation. Some users may be willing to take advantage of the reduced price just to ensure that they get the full benefits of the G6 app. Alternatively, this app can be embedded with ads to provide extra income for the G6 Company. In this case, since the G6 operates in a niche market, the best way to increase sales would be adjusting prices. With that, it can be easy to determine which prices comes with increased sales. And with that, the marketing team can now the price that user are comfortable with.
Promotion Strategy
The key advertising point for the GG educational application is through the app store. However, while it is a good place to start, there should be better strategies to promote this product to more youth and more so the generation z. First, the marketing department will have to focus lots of resources to promote the idea of G6. Such would include creating ads online, and on social media to ensure that the plan reaches as many youths. Similarly, the G6 app can be marketed through other mobile applications. That can be achieved by push messages and links to the app store. With that, it becomes easy for the marketing team to reach its target group considering that it is a new idea in the market. Here, the goal of the marketing team will be maintaining the visibility of its app in the major market areas.
Second, while promoting the G6 app is the main aged for the company, it would be important to avoid being pulled in multiple directions. Rather the best idea would be focusing on the main market points for the bet results. Third, joining forces with a marketing agency would save a lot of energy and time. While this idea may be huge for this startup company, a marketing company would help in strategizing how the app will be promoted (Thackeray, Neiger and Hanson 333). As such, the app promotion team can look for a marketing agency that can offer affordable services. With such assistance, the G6 stands the best chance to acquire success. Similarly, a marketing company would be in a better position to promote the user experience of the app rather than what it can provide to the users.
Place (Distribution) Strategy 0.5
Mobile apps play a significant role in the growth of digital platforms. However, with the ever-increasing number of apps, developers look for ways to make their application distinct. In that regard, one useful distribution strategy is the creation of compelling apps. It allows users to accept and enjoy mobile applications. However, it takes time and experience to develop such apps. In the case of G6 Company, the adoption of this strategy would allow it to attract as much youth users as possible. Another approach that can be used for the G6 app is the pre-launch. In this option, few features would be released and improved based on user acceptance. Eventually, all the features of the G6 would be availed. This strategy would allow the G6 Company to identify what the consumers want and what should be removed.
Another important distribution strategy that would be suitable for the G6 app is search engine optimization. That would allow this app to get top rankings on Google. As such, there would be increased traffic on the app store by interested users. Similarly, with high rankings, users share the apps they like on social media platforms. In this case, the G6 app will get more appreciation meaning that there will be more revenue accrued. Lastly, it would be important to create a distinctive feature for this app. Although its market niche does not have stiff competition, soon more apps will be created. That means, for the G6 to be identified amongst other applications, it should be one of a kind. With a unique feature, it is possible that the G6 app may create its niche and therefore have a competitive advantage. As such, its distribution will appear to be seamless.
Work Cited
Pitta, Dennis A. “Product Strategy In Harsh Economic Times: Subway”. Journal of Product & Brand Management 19.2 (2010): 131-134. Print.
Thackeray, R., B. L. Neiger, and C. L. Hanson. “Developing A Promotional Strategy: Important Questions For Social Marketing”. Health Promotion Practice 8.4 (2007): 332-336. Print.
Utaka, Atsuo. “High Price Strategy And Quality Signalling”. Japanese Economic Review 66.3 (2014): 408-420. Print.