Media: Influence In The Masses

Media: Influence in the masses

Introduction.

In the mid -1990s, a new media phenomenon emerged in the journalistic landscape: free newspapers, which in a short time have managed to penetrate a predominantly young area;Very desired for advertising, and which did not arrive for payment newspapers. The media have become a tool for ideologization, social control and political tribune due to the evolution of technology several people have benefited from power, since there were changes in how to act and feel the peopleAs is known, the newspaper was the first mass media, the press, radio, television and the Internet were born as means of transmission of military and government information.

Developing.

With the passing of time the media have become conglomerate businesses that use entertainment and information to mold economic and political interests, the media constitute the first way to know different visions of the world for a large number of people.

In the Middle Ages the press became a printed means by which messages of nature and information of interest for the subjects are expressed, in the nineteenth century the newspaper took the current form and manifested reported with balanced presenting various points of view on asame news unlike radio, internet and television, the written press is an explanatory medium that serves as a great guiding citizenship and authorities in the achievement of good governance.

The main features of this elite press were: the formal independence of the State;the acceptance to be integrated into the structure of society as a fundamental institution of political and economic life;a high sense of ethical and social responsibility;the appearance of a profession dedicated to informing of the facts;the adoption of the role of supplier and opinion trainer, and the tendency to identify with the "national interest".

The radio acquired maturity in the thirties, becoming together with the cinema into a great entertainment medium and together with the press in a great means of information. Radio is a means of communication that reaches all social classes. It establishes a more personal contact, because it offers the radio-scouting a certain degree of participation in the event or news that the radio is being transmitted is the formative, understood in a broad sense, since in many programs you can find aspects that contribute to agreater audience training. But we can also find that function strictly: cultural and educational programming.

conclusion.

The functions that the press has performed have been from the press have been proverbially to inform (the most specific of all), guide and entertain, although the most specific is the function of informing. The information is released bare in news. Before the World War I Radio broke out, the radio was recognized as an important use on the battlefield, this medium was gradually admitted into activities of the Merchant Marine Radio is a mass media characterized by the flexibility and instantaneity ofThe dissemination of your messages.

The radio also contributes, thus, to the socialization of minors and adults. Radio is an important ally for government and non -governmental organizations to help guarantee a coordinated response. Of the current mass media, the radio is perhaps the most effective in communication, the easiest use and considering its level of impact on the audiences