Mission Statement Revised

Mission Statement
Name
Institution
Abstract
A mission statement shows the intentions of a company and the quality of services they offer to the clients. It gives a summary of the purpose through identifying its sole purpose. Several steps have to be considered before coming up with a mission statement. One of them is the target market and the competitors that are likely to affect the performances of the firm. A books store offers several kinds of books to different readers. The main target market for a bookstore are those who are literate and interested in various topics related to healthcare matters. This paper is about the UCSF Bookstore that is found within Gertrudes’ hospital. The store provides books for the hospital visitors of all ages and educational levels. Before designing a mission statement, it is best to have a strategic plan for the issues that are to be addressed in the statement. This should involve the initial goals and the analysis of the environment for the statement. The hospital provides a perfect market for the bookstore.
Keywords: mission statement, book store, Gertrudes hospital, strategic plan

UCSF Bookstore at GERTRUDES HOSPITAL
UCSF bookstore at the GETRUDES’ Hospital provides books for adults and children at all educational levels. The mission statement of the bookstore is as follows:
“At UCSF bookstore, our mission is to give the community a wide range of books to provide everyone with an opportunity to expand their knowledge in health care and other disciplines.

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Strategic plan
Before coming up with this mission statement, several strategic processes was considered;
Step1: Proposing the mission- This is the initial step of coming up with the mission statement. The main mission of the bookstore is to provide books to the local community. Hence, the mission statement is “ to give the community a wide range of books top provide everyone with the opportunity to expand their knowledge in health and other disciplines.”
Step2: Proposing goals: based on the mission statement, the goals of the business are drawn. These goals pertain to the adoption of products and the ease the way in which the customers can get these books.
Internal and external analysis
The next step is to organize all the key areas in the special mind map (Berkowitz, 2010). The map is designed to give the details strategically.
SWOT analysis
This is the analysis of the strengths, weaknesses, opportunities, and threats to a business or a project.
212407516764000Flowchart
502951831464200203835098679000left1301115SWOT analysis
00SWOT analysis
36957001558290Internal and external analysis
00Internal and external analysis
36099755715Proposing goals
00Proposing goals
0-3810Proposing the mission
00Proposing the mission

The main competitors to this bookstore are mainly the more established bookstores within the region. However, there are ways in which the company can gain a competitive edge over the others. The target market for the bookstore is the learned people within the community, especially those who are taking care of the sick. The hospital caregivers will also access the books for them to gain more skills. Hence, the healthcare services will provide a better platform for marketing the books

Reference
Berkowitz, E. N. (2010). Essentials of healthcare marketing (2nd Ed.). Burlington, MA: Jones & Bartlett Learning.