Persuade your audience to purchase a good or service

Persuading the Audience to buy my Car using Topical Organizational Pattern
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Abstract
Buyers buy products for various reasons. The decision of a buyer is influenced by a number of factors. First, the buyer considers why he or she needs the product and secondly how the product is likely to benefit him or her. With the high competition for products in the market, there exists a variety of products in the market making it hard for the buyers to pick their preferred products. However, it is the marketing skills of the salesperson that, in most cases, lure customers into making the decision to break the bank. For instance, most customers never have the full information and details about the products they want to buy. As such, being a good salesperson, it is upon you to convince the buyer to make the decision to buy the product you are trying to market. In this regard, marketing a product employs different organizational pattern. In this paper, I shall employ the topical organizational pattern to market my cars to the audience. The focus shall be on four major topics namely: the uniqueness of my product; the benefit of my product; the features of my product; and finally the cost-effectiveness of my product.
Introduction
Persuading customers to buy cars is always a hectic job. This is because people buy cars for different reasons. Some buy cars for their businesses and some for their families. In essence, people look for different things when buying cars.

As such, having to convince a person to prefer your model over the other models requires a high level of persuasion skills because most of these people, in most cases, already have their minds made up about what they want and the type of car they need. For a person to have these persuasion skills, one must first have the attributes that buyers look for in a salesman. First, a salesman must be confident and have the full knowledge about the car he or she is trying to sell to the buyer (Lake, 2011). Secondly, the salesman must be able to gain the trust of the buyer; one way of doing this is by letting the buyer take test drives. Lastly, the salesman must be honest and friendly to the customer to create a good business environment that will make the buyer comfortable. Despite the fact that most buyers have their minds already made up when going to buy a car, there are important details that all buyers look for. In this regard, a good salesman should be able to capitalize on these details in order to persuade their customers. The details include the cost effectiveness, uniqueness, the benefits, features and the simple language used during the presentation (Eisenberg & Eisenberg, 2007). As such, this paper seeks to persuade the audience to buy my cars using the topical organizational pattern. The persuasion will be based on these topics.
Uniqueness
This entails what is unique about my brand and firm. This is where the customer evaluates your services and the products you sell. In fact, your must be able to gain the trust of the customers by telling them what sets you apart from the other sellers. For instance, in this case, I will go with the feedbacks from my previous customers. My wording will be “our customers have reported an average 30% reduction in costs, which is approximately twice the average of the whole industry.”
Cost Effectiveness
Most customers look for cost effective cars to cut on costs more than anything else. As such, one should be able to persuade the customer using the cost effectiveness of the car and how much it saves on gas or fuel. As such, to persuade the audience or customer to buy your car, one must be able to mention how cost effective the car is. For instance, my wording would be “this car is very convenient; its consumption rate is lower than the other cars” and “we reduce the cost of inventory by an average of 25%
Benefit
This is what the product means to the customer. For instance, the most important thing that the buyers always want to hear is how the car will be beneficial for the purpose he or she is buying it for. In this case, to convince my customer to buy my car, I will talk about the car’s safety. For instance “This car maintains the safety of your family.” Also, the list of benefits must be short and precise. For instance, “The two most significant things to keep in mind about this car are that it is fast and secure.
Features
One must understand the difference between the benefits and features of a car. The features of the car must be able to attract emotions. For instance, my wording would be “You can virtually connect anywhere.”
Conclusion
Finally, when taking the client over the benefits, features and other details, one must use plain and direct language, preferably English (Schultz, 1992). Customers tend to ignore vague and complicated languages and prefer plain and straightforward language that they can easily comprehend.
References
Eisenberg, B., & Eisenberg, J. (2007). Waiting for Your Cat to Bark?: Persuading Customers when They Ignore Marketing. Thomas Nelson Inc.
Lake, L. (2011). Marketing Basics for the Small Business.
Schultz, D. E. (1992). Integrated Marketing Communications. Journal of Promotion Management, 1(1), 99-104.