Structuralist Theory Based On The Focus Of The Message And Its Interpretation

Structuralist theory based on the focus of the message and its interpretation

Introduction

Structuralist theory based on the focus of the message and its interpretation, that is, by means of a receiver under a specific context. It is claimed that communication encompasses beyond transmitting a message, all to cause some effect. Each message has various interpretations and multiple senses.

Developing

Understanding as a sign to the significant unit that can be a sound, a word, an image, a gesture or an object. What characterizes a sign is that this has a socially assigned and recognized meaning which allows it to be identified within a message. Fundamental parts of a sign: the signifier, is what we can perceive with our senses.

And the meaning, deals with the concept that socially represents that sign.

Example:

TV

Telephone, is the signifier

The telephone concept, communication system that transmits the voice and long distance sound by electrical or electromagnetic means. It is the meaning.

Meaning of a code.

They are all the concepts in which we put a sign and the way we interpret it. The codes divide the signs into groups. According to the first video, all human beings can interpret any message that is received within the same context.

In spite of this, it is mentioned that there is aberrant decoding, which occurs when the recipient interprets the message, but this does not agree with the intentions of the issuer, that is, misunderstandings are generated because the receiver does not correctly interpret the message of the message of thetransmitter.

Contributions of semiotics in structuralist theory It is mentioned that this theory focuses on the most non -medium message that transmits it. Functionalism. According to the second video, this concept was developed at the end of the XLX century is. UU., known for its philosophical approach. Historical background with Charles Darwin, Francis Gal and Emile Durkhem were observed

Representatives of functionalism

• William James, John Dewey, have. Car, James Rowland, R. Woodworth, James McKen Cattell.

conclusion

Theoretical principles. Empiricism and positivism: that is to say the logical and the rational. The psyche: that is the perceptions, associations, emotions, sensations, will, self-awareness. Functionalism Definition: It is a sociological and anthropological doctrine which considers society as a set of constituted parts, where the malfunction of one of them would cause a great mismatch in the rest of them. Characteristics of functionalism behavior, sensory stimuli, sensory activities.