The Assessment Of Intangible Assets And The Importance For Mypes

The assessment of intangible assets and the importance for mypes

Introduction

Knowledge at this time is the engine and promoter of companies, it is a set of processes and systems that allow the intellectual capital of an organization to increase significantly through the management of its capacities for solving problems and whose objective is to createcompetitive advantages. ‘’ Knowledge assets are the main intangible ingredient in both companies and the economy as a whole. The competitiveness of a company depends more and more than the company knows, how it uses it and its capacity for innovation (Ruggles 1999) cited by (Mainero, Valeria; Córdoba, Silvana. 2017) ” The creation of value in companies goes beyond material assets and activities linked to production and that these activities are mainly supported by intangible elements linked to creativity knowledge, such as those involvedTo a greater extent in the development of business innovation and the organization of productive activities in addition to how companies are prepared for moments of crisis.

That is, that the human resource of a company is considered as the engine that, through the development of competences, with respect to its particular work, its relationship with clients and suppliers, to its ability to solve problems, represent a competitive advantage inThe economic environment in which it moves, which generates benefits to the organization, in addition to increasing its value in the global market.

It is then where we as researchers highlight the importance of intangible capital not only for MSMEs but for any organization.

Intangible organizational resources, and in particular, organizational knowledge, are undoubtedly the cornerstone of the company’s competitive advantage. However, this perspective does not explicitly address the process of endogenous creation of organizational resources.

Developing

When we talk about intangible assets, we can consider it as a set of resources or assets that are used in the business to generate value, in search of future stability and recognition. The creation of value in companies goes beyond material assets and activities related to production, and that these activities are mainly based on intangible elements linked to knowledge, such as those that are most involved in the development of innovation of innovation ofcompanies and organization of productive activities. According to Lissarrague m. (2012), empirical evidence and doctrine related to the management of intangible assets show that the administration of intellectual capital, particularly human resources, is becoming important in current business management. Therefore, and much of the doctrine agrees that there is ample empirical evidence that indicates the suitability of intangible assets for the assessment of companies by investors. As entrepreneurs, we recognize the importance that employees have for the efficient operation of the company and not only taking into account the productive part, there are several factors that help us.

(Krell, 20xx) pointed out “intellectual capital is a complex good, which although it belongs to the organization, includes human capital, which is not of its property, but the nutrient;to structural capital, composed of goods, patents, brands and systems of the company;and to the client capital, which is the value of its commercial relations ”(Bustamante Osorio, 2016, P.5) As mentioned above, intellectual capital consists of three elements, each of which groups several elements of an intangible nature that give value to organizations. The first includes skills, knowledge and competencies, the second is linked to the innovative infrastructure of the company and the last one is linked to third parties. Together, this translates into the intellectual capital of the organization.

“The divergence between the concepts of intangible assets and intellectual capital, is that the former are non -monetary active without physical substance, used in the production or supply of goods or services, for rent to third parties or for administrative purposes, while theIntellectual capital is the estimated and accused economic value of the intangible assets of an institution ”. (Vega Falcon, 2017, P3), according to the author, the difference between the two concepts is that the intangible asset is used in the production or supply of goods or services or for administrative purposes, and intellectual capital as a generating element between theCommercial value of the company and accounting value, without recognizing the importance, companies do not fully use the possible improvement strategies, which can result from the implementation of these assets.

The concept is used correctly for many years by the world of knowledge, in addition to contributing in different fields as in academic and work. allowing to have better control of the term. An integrative and operational view of the concept of intellectual capital can focus on seeing it as a cluster of knowledge capable of generating organizational value, which allows intangible assets to interact with tangible assets under the guidelines of a previously designed business strategy.

In this way, companies are currently looking for a good organization at the time the main activity works, explore and benefit from all that talent that the company has, based on “happy worker is a productive worker” (George Elton Mayo) not only for production but also for the surrounding environment, where the manager looks in a position to provide the employee or worker with the necessary tools so that at the time of developing the best. Not only with the requested but implemented new strategies that benefit both parties.

“In other words, if the organization does not know or does not know preciseThe harmful consequences that this implies, especially from the economic and the social.”(Parra, 2016, P. 5) When the implementation of human talent management policies, policies, policies, policies, policies and processes will be carried out.have limitations and restrictions when it comes to the initially raised and there may be serious consequences, mostly in the economic and social field of the company. According to (Cabañas, Cuervos and Villalobos, 2018) “Companies that wish to remain in the market and raise their productivity invest in a human capital duly evaluated, trained, developed and motivated, in this way their permanence and success and success are guaranteed in a higher percentagein the market.”(P. 69). Companies that wish to have a better productivity and also maintaining their permanence in the market seekthat can be maintained and has greater success in the market.

“Managers establish limits and rules, but workers make decisions on how to reach the goals, within those guidelines. The goals must be challengers and the team’s ideas are heard to take them to action. The natural skills of the team members and the organization must be discovered to make the most of them, respecting their limitations and supporting it with precise and updated information.”(Ugalde, 2013, P. 51) Managers are an essential part of companies, because it is they who establish the limits and rules for each worker, but it is the workers who make their decisions when it comes to achieving each of their objectives and these decisions are withinthe limits and rules established by the manager. These objectives are both individual and collective, and each of the talents of each worker must also be discovered so that each can fulfill the established function.

We can say that the MSMEs, when they are mainly created to meet the needs that each of the resources can obtain in any case, the permanence and the entire part of the economic entity come from the theoretical part of the administration as aLogical element of what can be human thinking and development that can establish the rational behavior of each one and mark the survival features in humans. With this we can conclude that the basic elements found in the organizational structure are vision, mission, objectives, strategies, etc.

Investment Plan as a tool for intellectual capital management

It is implied as a set of activities that are carried out in order to use, share and develop each of the knowledge of an organization and the individuals who work there, thus it is aimed at the best achievement ofThe objectives established in the organization. (Cited in Murillo, Erazo, Quevedo & Narvaez, 2019).

A comparison guide must also be designed in which we place the parameters and areas that mostly characterize our maturity levels in what is about capacities that organizations must possess in order to manage what we call our intellectual capital, thisIt is carried out through the basis of the type or magnitude of the relationships of our study to be able to define each of the maturity contexts, from the most complex to the simplest to the simplest.

We can say that it is of great importance that each of the organizations, make investments in technology, so that we are allowed to solve mostly the needs that users may have and so we can generate a better service so that our current customers aremaintain and get new customers in each of the organizations.

Analysis of intangible asset assessment methods (brands), from a commercial company

The former executive director of McDonald’s is in favor with this idea and tells us: that if each of the assets we have, such as buildings and manufacturing equipment, they will be destroyed in a terrible natural disaster, the money could be requestedTo be able to replace them quickly given to the value of our brand. Well, the brand is very valuable that all the assets together we have. (Cited at War, Narcisa & Adriana, 2019).

MSMEs very normally have intangible assets that are usually the best factors of her success. Whenever a company buys a company, its value is much better to the tangible accounting information, as long as it is placed as an important data to the immaterial elements that have not been reviewed throughout the year.

At present, companies with great prestige are aware that the brand they handle are those who create a different image in their clients and in their consumers in general, this makes the brand as such positions itself as the main asset thatCompanies have, so this active cannot be set aside so, since the way to determine the value of the brand and its valuation as such, it has become one of the most important tools in organizations.

Intangible asset evaluation

“Intangible assets (AI) have always been present in organizations, the issue of their evaluation and their contribution to the benefit of the company is relatively new in the administration of related technology and discipline.”(Palomo González, 2003, P. 13).

The concept of what is the administration of intangible assets are relevant to the administration of ICT and for organizations, since it is not only about administering all the workforce, nor to focus the control of product costs,rather what is sought is to increase the benefits and its value.

These intangible assets can also be classified into 4 types of approaches or models to be able to measure them, in the first place we have the methods of direct intellectual capital, this tells us that it should be estimated what is the financial value of the global intangible asset through eachOne of its components, the following are the market capitalization methods, which tries to calculate what is the difference between the market capitalization of the organization and the value of its tangible assets resulting in the value of the intangible asset.

Thirdly, we find the methods of return on assets, in this method what we do is calculate the average benefits before taxes, in a period of time, this is divided by the average of the tangible assets of theOrganization to result in the return on assets, then compared to the average industry and finally we have the Scorecard Methods, this method has as its purpose to generate indicators that are reported on a board in order to be able to follow up on theIntangible assets, this is done after having identified each of the components of the intangible asset.

Intangible asset assessment: the business information system

“Information business systems allow the management, processing and processing of data for subsequent use in business decision processes. Information technologies support tactical and strategic tasks. In addition, it is possible to use the information systems for the automation of decisions in themselves, that is, information technologies can be programmed to automatically respond to certain stimuli of the environment.”(Álvarez, 2005, P.5).

of the highest impacts that have occurred in the life of technology is that in the main thing of the company it is like a saving of operational costs derived from the cases to be developed.

Determine intangible management in SME Management in the city of Cúcuta

In relation to what they say (Maria Luz Ortiz Paniagua, Luis Carlos Gámez Ademe, Joao Nelito Mateus 2019) they emphasize the importance of small and medium enterprises for the development of a city, not only in the economic and financial sphere ifNot also at the time they generate for society since this implies being able to generate more employment and thus contribute to a better quality of life for society. Taking into account that if we have highly qualified managers, the greater management of the gross domestic product of the city can be achieved and why not the country, for the city’s musemes, managers are of great importance since the positioning of the positioning of the positioning of the positioning of the Commercial market and its franchises, in this regard it is convenient to say that the aforementioned authors want to teach us so as not Financial failures of the medium and small businesses, also related to the good management of labor capital since it is a fundamental part as well as the intangible capital, a well -trained manager gives the company a security and durability approach in the market and The same way can guarantee good long -term financial performance, this means that it is avoided The bankruptcies and closures of the small businesses of our city, and that on the contrary would be durable and employment generating, here it is worth saying that being adapted to innovation makes us be able to compete more in the commercial market since today it today since today This plays great importance for financial organizations., Without neglecting the intellectual part, as well as all MSME or its managers must be of great importance their suppliers since they are part of the good development of economic activity because the good quality we can offer in our products depends on them, and with this the use of 100% of the raw material, it must be taken into account that for every organization customers are no less important than their suppliers and collaborators on the contrary, everyone must be in one or another related way to achieve adequateperformance and be able to compete with quality and credibility in the day market by day .

I can add that if we manage to learn and put into practice each of the concepts that our authors give to achieve good financial management which depends on the management we achieve competitiveness with good economic results and durability in the market since we can highlight all the little onesand medium enterprises for the quality of products and services, the opening of more franchises and therefore greater possession in the markets would be achieved.

You can include here what said (Felipe Alejandro Torres Castro 2018) in its research on the value of capital and the profitability of the asset in the MSMEs of Bogotá ‘This investigation was carried out in order to have a reference for whenThere is talk of financial decision making, that the managers of each micro are in the ability to determine if the expected profitability is obtained, in the present and future that the manager has the capacity and skill to propose and execute new projects which he musthave good planning in your projects, all in order to promote business, economic and financial development. The management for being the most important area in this case of the MSMEs D

conclusion

The previous research work has been carried out in order to show the importance of the management area for the MSMEs for the city of Cúcuta and the importance of intangible capital and no less of working capital than making a good set of capitals the small and mediumCompany would achieve greater economic and financial development for the city, achieving better possession in the local market with a slight desire to be national competing with quality in its products and collaborators in addition to noticeable innovation to be able to compete in the commercial market for this financial success isof vital importance customer service, as well as the quality of products. For medium and small businesses, professional capacity in managers is vital since this depends on the durability in the market