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The Choice of the Product

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The Choice of the Product
Name
Institution

The Choice of the Product
The chosen product is Alikay Naturals Moisturizing Black Soap Shampoo. The product was chosen for so many reasons the first one being that the ingredients used are natural. The product is made from the Black soap that is raw and natural which allows it to remove product build up by getting deep into scalp when cleaning. It also has the tropical blend of the scent that is a result of the mixture of plantain skins, Cocoa Seed powder and Tea Tree Oil to protect the skin and make the hair moist. In general, the choice of the Alikay Naturals Moisturizing Black Soap Shampoo is by its high natural contents and the watery stage the product exists. The fact that its content is watery allows it not only to clean well but also to make the cleaned hair moist.
According to the survey carried out by the users, then it is evident that majority of the consumers were in agreement that their hair remained better two weeks after using the products. The product can retain the better look and feel of hair because it is made up of the natural content. Also, the watery taste of the Alikay black shampoo is evidenced based on the feedback from the customer at least a good percentage who confirmed of their hair feeling more hydrated when using it than other products. A large number of the users mostly confirmed that as indicated, the Alikay Naturals Moisturizing Black Soap Shampoo gets down very deep into the scalp and clean better than any other shampoo.

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Therefore, the product content description and the positive response from the users are the reasons why the product was chosen. In product development, consumers’ feedback is very important (Hoffmann, 2007). A good product can always be told from the content and what the customers feel after using the product.
Reference
Hoffmann, E. (2007). Consumer integration in sustainable product development. Business Strategy & The Environment (John Wiley & Sons, Inc), 16(5), 322-338. doi:10.1002/bse.577

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