The Graphic Design Career

The graphic design career

Introduction

The color in graphic design Graphic design is an academic subject and work activity that consists of the illustration of any type of visual communication, which aims to transmit concrete messages to defined social groups. Through graphic design, creativity and ingenuity are projected, and one of the most important theories to take into consideration is color theory, theme that will be the central axis of this document.

Developing

Graphic design theories

We know many more feelings than colors. Therefore, each color can produce many different effects, often contradictory. The same color acts on each occasion differently. The same red can be erotic or brutal, inopportune or noble. Consequently, from the above we can say that the color in the design is relative, since the stimuli and sensations that are generated vary from one person to another. These differences imply various factors, which can be psychological, social or cultural. 

The study of the affectation of colors on people is broad, and must be deeply investigated, if what is desired is to cause a significant and memorable impact on the design that will be presented to a certain audience. In design the color is very subjective. What produces a reaction in a person can cause a very different one in another. 

This may be due to personal preferences, others due to cultural factors. Studying how people affect people, individually or in a group, is something that many people dedicate a life of studies.

Sometimes changing the nuance or saturation of a color can cause a completely different sensation.  Cultural differences mean that a color considered happy in a country can be considered sad in another.

conclusion

To the extent that a graphic designer seeks to project his message, the palette of tones that he uses to achieve his goal. It is no longer just a problem with design aesthetics, knowledge and psychology have also been deepened to reach more people, especially when it comes to the development of brands to generate intense and active responses, measuring its physiological impactand psychological. More than sensations, emotions develop through designs in the appropriate tones.

Bibliography

• Moreno, v. (S, F). Academy.Edu.
• Red, g. (2012). Third Millennium Network. 
• Swann, a. (1998). WordPress.